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— Special Advertorial Section — Property valuation guide Feature First Valuation First Valuation "Quality Data, Quality Reports, Quality Service–Each and Every Time" Corporate profile: First Valuation provides highly cusCorporate Headquarters key personnel Walt Coats CEO Sue Potteiger President Chris McLain VP of Sales & Marketing Gary Ferguson SVP of IT Development Staffing: »Employees: Approx. 56 »Network: 60,000 agents/brokers; 3,500 appraisers contact information Chris McLain/ VP of Sales & Marketing Office: 303.991.9919, ext. 1052 Cell: 352.333.3033 Email: chris.mclain@firstvaluation.com 8700 Turnpike Drive, Suite 300 Westminster, Colorado 80031 Phone: 303.991.9919 Fax: 303.429.7802 Web: www.firstvaluation.com tomized valuation solutions with a focus on quality, consistency, and responsiveness. The company offers both residential and commercial valuation products by utilizing a combination of unique placement processes, local market experts, stateof-the-art technology, and expert quality review to provide the highest-quality products available in today's market. COMPANY HISTORY: Launched in 2004 by Walt Coats, BrokerPriceOpinion.com proved to be one of the most technologically advanced valuation services companies in the industry. Building on to the company's namesake product offering, BrokerPriceOpinion.com eventually grew to offer a full suite of collateral valuation products and, thus, needed a new name to reflect that. In late 2011, First Valuation was launched from the foundation of BrokerPriceOpinion.com and continues to operate out of the Westminster, Colorado, headquarters. KEYS TO SUCCESS: First Valuation listens to its clients and provides innovative, flexible, accurate, and timely valuation solutions. The company's employees understand First Valuation's clients, and are responsive to their business needs. The company offers the following products: Broker Price Opinions (BPOs): The business was built by providing the best BPOs in the industry for more than a decade. The First Valuation BPO is produced by a network of more than 60,000 realtors using the interactive application designed and developed by the company's internal technology group. First Valuation's BPO products and technology are unmatched in the industry. Hybrid Valuation Products: First Valuation's hybrid solutions are an excellent alternative to traditional appraisal products, saving time and money while providing a reliable valuation and market information for effective collateral risk management. Designed to meet the requirements of existing regulatory guidelines, the hybrid solutions can be completed by a local market real estate expert, an appraiser, or a combination of the two. Property Condition Reports: Working with a network of tens of thousands of real estate agents and brokers, the First Valuation property condition reports provide in-depth subject and neighborhood information along with current photos. As with all of the company's products, the property condition report products each must pass both an automated quality-control ruleset as well as a 100 percent manual quality review process. Reconciliation & Review Products: The company works with its clients to understand their specific needs and tailor a review or reconciliation process to match. Utilizing a local market expert with geographic competence or a centralized member of the valuation team, First Valuation provides an expert understanding of collateral valuation, regulatory requirements, and appraisal guidelines to deliver thoughtful and well-supported valuation reviews and reconciliations. Retrospective Valuations: First Valuation offers a solution for virtually every retrospective need. From BPOs to enhanced MLS products, the Retrospective Value Review, a retrospective products featuring a combination of local market knowledge, MLS data, and expert quality review to ensure quality and consistency in every order. Appraisal Reports: In addition to the company's full suite of collateral valuation and property condition solutions, First Valuation operates as a nationwide appraisal management company. The company's service includes managing a panel of fee appraisers, selecting the right appraiser for each order, understanding and fulfilling regulatory requirements, and performing the quality assurance and administrative elements needed to process and deliver well-supported, high-quality appraisal reports. Commercial Products: Working with the company's nationwide network of real estate brokers and agents with commercial specializations, First Valuation's dedicated commercial team provides valuation products with an accurate view and assessment of small-balance commercial real estate. Data & Analytics: First Valuation offers best-in-class products through integrations and partnerships with the leading providers in the industry. Automated valuation model (AVM) reports include Xpress Market Analysis (XMA), Freddie Mac Home Value Explorer (HVE), DataQuick Collateral Market Value, Veros VeroValue, AVM Batch Processing, and Automated Rental Analysis Report. ACCOLADES & AWARDS: Recognized as one of Mort- gage Technology's Top Service Providers for 2011, First Valuation was ranked among the top 10 service providers, as selected out of more than 100 entries. 2013 STRATEGY: Declaring 2013 the "Year of Building," First Valuation plans to focus on the following initiatives during the year ahead: »» Leverage the company's technology to develop greater efficiencies with focus on service and quality. »» Continue to build and develop the company's networks of providers to ensure First Valuation is using the best and most competent experts in all local markets. »» Continue to deploy client-specific products that meet unique business needs. »» Build the appraisal management and production division to meet and exceed state and federal regulatory requirements and client expectations. The M Report | 41