TheMReport

March, 2013

TheMReport — News and strategies for the evolving mortgage marketplace.

Issue link: http://digital.themreport.com/i/113472

Contents of this Issue

Navigation

Page 43 of 99

— Special Advertorial Section — Property valuation guide Feature Bradford Technologies, Inc. BRADFORD TECHNOLOGIES, INC. "Reducing Risk with Statistically Accurate Appraisals" Corporate Headquarters key personnel Jeff Bradford Founder, President, & CEO Joyce Peterson CFO & Director of Human Resources Mark Patenaude VP of Sales Lora Helt Director of National Accounts contact information Mark Patenaude/ VP of Sales Office: 408.360.8520, ext. 214 Email: markp@bradfordsoftware.com 302 Piercy Road San Jose, California 95138 Phone: 408.360.8520 Fax: 408.360.8529 Web: www.bradfordsoftware.com Corporate profile: Bradford Technologies provides services and software to appraisers, appraisal management companies, and lenders. The company has partnered with the nation's largest appraisal firms and service providers to provide lenders with statistically accurate, highly reliable, transparent collateral valuations. COMPANY HISTORY: Bradford Technologies, located in Silicon Valley, has been providing innovative solutions and services to the appraisal community for more than 25 years. Founded by Jeff Bradford as an appraisal form-filling software provider for Macintosh, the company was the first to offer a "what you see is what you get" view of appraisal documents. It was also the first to offer appraisal software for Windows. Realizing innovation was one of its keys to success, the company during the last quarter-century has introduced countless innovations to empower appraisers with the best tools and services to increase their efficiency and provide their clients with the best appraisal services possible. In 2012, Bradford Technologies introduced the Collateral Valuation Report (CVR), providing lenders with highly reliable, statistically supported property valuations. Today, the company is focused on developing newer, more powerful, computer-aided appraising tools for appraisers, so they can statistically support their value conclusions for increased reliability. COMPETITIVE ADVANTAGE: Ever since Jeff Bradford worked at Apple Computer during the early Macintosh days, the drive for constant product innovation coupled with a philosophy of "less is more" have been the guiding principles behind the success of Bradford Technologies. "The dawn of the professional valuation analyst is upon us, the opportunities will be immense," Bradford notes of the company's dynamic position in the marketplace. KEYS TO SUCCESS: Currently, the company offers five major products, all known for their innovative way of improving property valuations and making the process more efficient; Bradford Technologies' platforms include: Computer-Aided Appraising Software: New to the appraisal industry, Bradford Technologies computer-aided appraising software made the company a pioneer in the area of statistically supported appraisals. The company is also leading the way on education, training in applied property analytics, and software innovation to provide appraisers with the tools and skills to compete at all levels of the valuation space. The company gained national attention with the introduction of the CVR, and today is introducing the third generation of its "game changing" computer-aided appraising software, CompCruncher 3. The new technology enables an appraiser to produce a statistically accurate property valuation in record time, while analyzing hundreds of properties, and provides the results in a transparent, datarich, fraud-proof appraisal report. 42 | The M Report AppraisalWorld: With services dedicated to building trust and reliability in the appraisal industry, AppraisalWorld services include analytically derived scoring of appraiser geographic competence, prevention of appraiser identity and appraisal fraud, and providing unparalleled transparency of the appraisers' experience and qualifications. AppraisalWorld also provides a directory of more than 22,000 appraisers, many who have been trained in the application of applied regression analysis to value properties statistically. ClickFORMS: Known for being the most hassle-free and intuitive appraisal form-filling software in the market, ClickFORMS was created through Bradford Technologies' partnerships with the top national data providers to aggregate their services into one software platform to enable appraisers to efficiently produce complete appraisal reports. ClickFORMS-Canadian: In partnership with Canada's Centract Settlement Services, Bradford Technologies has developed ClickFORMS-Canadian, the world's most sophisticated appraisal review system resulting in unparalleled efficiency and productivity for the appraiser and Centract. Maximizing the concept of vertical integration, the system is fully integrated from the appraiser's desktop to Centract's central systems completely eliminating appraisal turns and even the need for overrides. The system is 100 percent fully automated for maximum efficiency. PortalDirect: Rounding out the company's product offerings, Bradford Technologies provides lenders and appraisal management companies with UAD appraisal submission services to the GSEs through its cloud-based PortalDirect. ACCOLADES & AWARDS: Bradford Technologies was recognized by Mortgage Technology as one of the Top 50 Service Providers in 2011 and 2012 for its innovation in the field of interactive valuation modeling and statistically supported appraisals. 2013 STRATEGY: To empower appraisers with the ability to analyze vast amounts of data and render value conclusions that are statistically accurate, thus providing lenders with dramatically enhanced reliability and transparency in their collateral valuations. In executing this strategy, Bradford Technologies sponsored a 51-city, National Statistics Training Tour in 2012, where more than 2,600 appraisers learned how to statistically support their valuations. In March, the company will release the third generation of its computer-aided appraising software, CompCruncher 3.

Articles in this issue

Links on this page

Archives of this issue

view archives of TheMReport - March, 2013