TheMReport

March, 2013

TheMReport — News and strategies for the evolving mortgage marketplace.

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feature se r v ic i ng or ig i nat ion ORIGINATION S e c on da r y M a r k e t a na ly t ic s Leveling the Playing Field By Abby Gregory As a founder of Blueberry Systems, Wil Armstrong has sharpened his leadership skills as the company's CEO, and he's sharing winning strategies for transitioning from the sidelines to the scoreboard in today's mortgage business. Charged with directing strategic planning, program management, and the company's executive teams, Wil Armstrong is a leader whose role encompasses nearly every element of Blueberry Systems' operations. Sharing his perspective on purpose-driven initiatives that can position lenders for positive momentum, Armstrong is introducing the industry to the 3 C's of survival: compliance, character, and capital. 54 | The M Report

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