MReport March 2020

TheMReport — News and strategies for the evolving mortgage marketplace.

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44 | M R EP O RT Top 25 Fintech Innovators HEADQUARTERS LOCATION: New York PHONE: 212.607.8333 WEBSITE: HEADQUARTERS LOCATION: San Francisco PHONE: 888.908.2470 WEBSITE: Roc360 Roostify COMPANY DESCRIPTION: Roc360 is an industry-leading, vertically inte- grated platform catering to residential real estate investors. Founded in 2014 as Roc Capital, a lender, the now-rebranded Roc360 offers investors a full suite of products and services, including bridge and perm loans, property, casualty and builder's risk insurance, title insur- ance, and preferred pricing on products/services at the country's lead- ing building materials suppliers. Life to date, Roc360 has funded more than $2 billion in residential investor loans. Roc360's team is comprised of highly successful executives with proven track records and decades of experience on Wall Street. INNOVATION SPOTLIGHT: • Haus Lending—a machine learning-driven startup that leverages data science to source investor leads and directly match those leads with private lenders. Haus Lending aids lenders in servicing these loans through to close and beyond. Not only is this a mobi- lization/monetization opportunity for the 250+ private lenders on Roc360's platform, but it is a powerful tool that is anticipated to attract scores of additional lenders by efficiently matching them with borrowers. • Uniting Lenders and Borrowers—what is truly transformative is Haus Lending's ability to unite lenders and borrowers, two interdepen- dent groups who often struggle to find one another. Haus Lending provides a powerful platform for private lenders, but also creates a seamless experience for borrowers, instantly connecting them with available capital. COMPETITIVE ADVANTAGE: In addition to data science-driven lead generation, since Haus Lending is a Roc360 subsidiary, private lenders and borrowers on the Haus Lending platform have access to Roc360's comprehensive suite of products and services specifically designed to make the processes of residential real estate investing easier, quicker, and more cost ef- ficient. These resources—which provide support for lenders and peace of mind for borrowers—include property and builder's risk insurance, a proprietary loan origination system, title insurance, and affinity ben- efits through unique corporate partnerships. COMPANY DESCRIPTION: Founded by consumers looking for a better way to buy a home, Roostify leads the industry in delivering an accel- erated and transparent digital lending experience, processing nearly $20 billion a month in loans. From enterprise banks to independent mortgage lenders, lenders across the United States rely on Roostify to speed up closings, reduce risk and unnecessary work, and improve their customers' lending experience. The company's highly secure, future-proof lending platform is trusted by some of the world's largest lenders. INNOVATION SPOTLIGHT: • Self-service Pre-approvals—In 2020, Roostify will be launching a new suite of workflow tools allowing for borrower self-service pre- approval letters. • Everything Needed for Pre-approval—These tools include borrower information capture, credit authorization, running multi-sourced credit reports, liability matching, AUS decisioning, and delivery of a pre- approval letter. • Eliminates Waiting Time—Borrowers will be able to complete the entire pre-approval process without waiting on a loan officer's ap- proval. COMPETITIVE ADVANTAGE: We are living in a digital world, where processes like generating a pre- approval letter should be automated. This is what borrowers expect, and Roostify has a history of being able to deliver against these ex- pectations. Most digital lending platforms can support the upfront en- gagement in this scenario digitally, meaning a borrower can go online and submit some of their personal information to start the process of getting a pre-approval letter. However, once the initial form is filled out, the information is sent to a loan officer and the borrower is left waiting for a call back to move the process forward. Roostify will deliver the only entirely self-service solution where a borrower can complete the entire process from starting the application, through credit authoriza- tion, liability matching, and automated decisioning to receive a com- plete and valid preapproval letter.

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