TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1274675
M R EP O RT | 33 FEATURE Anywhere. Anytime. Bringing Today's Lending Headlines into Focus, MReport Digital Puts Mortgage Banking News at Your Fingertips Experts you trust. People you know. News you want. MReport is putting essential mortgage market news at your fingertips with our new digital edition, now available online via your smartphone, tablet, or computer. Enjoy the magazine at your desk, and tap into MReport Digital's easily accessible platform anywhere, anytime. Committed to giving originators, servicers, and all lending professionals access to smarter perspectives, MReport believes it's time to think differently about the mortgage industry. Because the American Dream is evolving . . . are you? theMReport.com Subscribe to MReport and MReport Digital now! Call 800.856.8060 or connect with us online at themreport.com to take advantage of our special introductory offer! digital.themreport.com By advocating for its passage, lenders and other industry pros can improve the borrowing ex- perience for all customers by en- abling a true digital close today's customers increasingly expect. We at Total Expert are actively pushing for this in Washington. Keep Trust High in the Era of Hybrid Closings U ntil the SECURE Act passes, though, most closings will remain hybrids. To ensure these hybrid closings are a trust- and brand-building experience, lenders must be dili- gent about preparing borrowers (especially first-timers and those who haven't bought in a while) for what to expect. Key messaging to convey: • They may have to sign some documents twice, both elec- tronically and in-person. • You realize that it's frustrat- ing—and you're advocating for a better system (great oppor- tunity to point them toward information on the SECURE Act). • You're worrying about the details so they don't have to— and if they have questions, they can reach out to the originator they've been working with throughout. Build Trust & Protect Your Brand Before and After SECURE Act T he customer experience will drastically improve when the SECURE Act enables a truly digital closing for mortgages and other loan types. To ensure that experience trans- lates to increased customer trust and improved brand perception, you must start educating your teams on how this will play out. It'll make them smarter advisors now and help your organization move faster when the transition comes. . JOE WELU is the Founder and CEO of Total Expert, a fintech software company that built the first enterprise- grade experience platform purpose-built for the modern financial services industry. The platform enables credit union sales, marketing, and compliance to work together seamlessly to deliver marketing campaigns and engagement that is relevant to each unique customer based on their stage in life. Mortgage lenders must comply with complex regulations while delivering a wonderful customer experience, even during the toughest parts of the mortgage process, like closings.