TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1322848
20 | M R EP O RT FEATURE T he future of mortgage banking has always been reliant on industry lead- ers proactively seeking new opportunities to grow their business and leverage technology. Finding solutions that help the customer make informed deci- sions and giving them access to information and resources is vital. The mortgage world is a lifelong business and nurturing long lasting relationships with our clients is essential. It doesn't just stop when the deal is made, we need to continue to empower our customers. Additionally, con- stantly adapting to the changing landscape requires investment in people to prepare our teams for tomorrow today. Going into 2020, this year was looking great for our industry. We had no idea that it would be even more than we expected. Though it has been challenging at times to face new obstacles and confront the pandemic with optimism, lower interest rates and a rising attraction for equity investment have given many loan applicants the opportunity to refinance or rethink their investments. But with all of this, we know there is still crazy uncertainty waiting around the corner. All we can do is be ready for anything. Innovation Is Key T echnology will continue to drive the momentum for the industry for the foreseeable future. The virus will eventually go away, but the need to continue evolving the tech of our industry will not. Technology has become more important than ever due to social distancing and work- ing from home, but that doesn't The Future of Mortgage Banking Striking the right balance between innovation and personal relationships is key to growth in uncertain times. By Scott Gordon