MReport June 2022

TheMReport — News and strategies for the evolving mortgage marketplace.

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8 | M R EP O RT MTECH available on your website, con- sumers will find them somewhere else. Quick Quote makes it easy for brokers using the Loansifter PPE to increase customer engage- ment by offering essential, self- service information exactly when mortgage shoppers need it. Plus, Quick Quote helps enhance both the borrower experience and a broker's production by seamlessly transitioning prospects into an application workflow." Loansifter PPE is a core com- ponent of Black Knight's suite of integrated solutions designed specifically for Mortgage Brokers. Tapping Into the Power of HELOCs LOANDEPOT ANNOUNCES MELLO HELOC L oanDepot has announced that its mello business unit will launch a series of innovative, digital-first, secured and unsecured lending products designed to help consumers easily access their funds in as little as seven days. The first in this series of offerings is the mello HELOC, due to launch in Q 3 of 2022. Double digit home value appreciation over the last two years has resulted in homeown- ers across the country gaining new wealth through record levels of home equity. According to the Federal Reserve, homeown- ers have amassed more than $26 trillion in home equity that could be deployed to address a variety of financial needs. The mello HELOC offering will let custom- ers tap into their most valuable asset with a speed and ease not currently available through stan- dard HELOC products offered by traditional banks or lenders. "Home equity is at an all-time high, and many homeowners would benefit greatly from an easier and faster way to access that capital," loanDepot President and CEO Frank Martell said. "At the same time, loanDepot's unrivaled mix of assets—including our diverse customer engagement channels, sophisticated perfor- mance marketing engine, nearly 3,000 licensed Loan Officers, pro- prietary tech stack, and national brand—puts us in an outstanding position to help them. We will leverage the strength of our brand and our powerful top-of-funnel marketing prowess, with millions of annual top-of-funnel consumer leads and more than one million outbound customer calls per day, to efficiently fulfill it." The hallmarks of the mello HELOC will be digital simplic- ity and speed, with a timeframe from application to funding in as little as seven days. Consumers will get an online rate quote in less than five minutes, and can pre-qualify with no adverse impact to their credit scores. The fully online application will make it fast and easy to get started. From there, sophisticated digital tools and automated processes will reduce the friction associated with a paper-based loan approval and funding process. Customers will be able to manage their en- tire loan process online, but will also have access to licensed Loan Officers to guide them through the process if they so choose. "mello is a Greek word mean- ing 'about to be,' which represents our innovation mindset," mello President and COO Zeenat Sidi said. "Our brand is about ac- celerating around the curve with fast, frictionless, and fully digital customer experiences that deliver speed, ease, and value from start to finish. Today's consumers are facing a trifecta of economic pressures: rising interest rates, high inflation, and economic uncertainty. Whether they're consolidating their debt to lower their monthly payments, swap- ping higher-interest credit card debt for a lower interest rate, or embarking on a renovation to improve their quality of life, the mello HELOC will offer an easy, convenient and smart way for consumers to make their home equity work harder for them." Supporting Hybrid Digital Closings ROOSTIFY EXPANDS CAPABILITIES WITH DOCMAGIC VIA PARTNERSHIP M ortgage tech provider Roostify has advanced its digital closing and eSign capabilities directly within their platform through a new partnership with DocMagic. This comes off the heels of Roostify's recent announcement for their Encompass eClose partnership with ICE Mortgage Technology in March, allowing Roostify to deliver a more com- prehensive and unified lending solution from start to close. Roostify's integration with DocMagic allows borrowers to review and e-sign disclosure packages within a secure digital environment without leaving the Roostify platform. This integra- tion creates an enhanced and

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