MReport August 2022

TheMReport — News and strategies for the evolving mortgage marketplace.

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8 | M R EP O RT MTECH Automating the Client Management Experience HOMEBOT INTEGRATES WITH TOTAL EXPERT H omebot, a customer engagement and reten- tion portal that empow- ers consumers to build wealth through homeownership, has announced a new integration with Total Expert, a CRM and customer engagement platform purpose-built for modern finan- cial institutions. The integration automates client list management, allowing Lenders to streamline the delivery of Homebot digests, and develop meaningful customer relationships. "With the mortgage market rapidly changing, the consumer experience is more important than ever," said Charlie Pratt, CEO of Homebot. "Allowing homeowners and homebuy- ers to engage with personalized educational content on their terms results in a high-fidelity approach to relationship-building, and a natural conversation starter for our customers who proactively monitor their consumers' engage- ment. In partnering with Total Expert, we're creating an even easier way for lenders to build those meaningful relationships at scale. " With this new integration, contacts in Total Expert can be assigned a unique group, which will automatically upload those contacts to Homebot with their unique loan and home informa- tion. Total Expert customers can also use the Journeys feature in Total Expert to upload any new contacts into Homebot automati- cally when those contacts meet a specific criteria, or achieve specific triggers within a journey. This integration marks the first of two feature announcements, ultimately aiming to unlock Homebot's actionable client be- havioral data into Total Expert's powerful CRM. "Consumers crave knowl- edge and education on financial wellness, and the lenders that offer these services are setting themselves apart," said Joe Welu, Founder and CEO of Total Expert. "That's why it's imperative that financial institutions deploy a new approach to marketing—one that educates, engages, and ad- vises consumers toward financial literacy and health. Partnering with Homebot is a natural fit to empower our customers, like Fairway, to continue deliver- ing value and building deeper relationships through a relevant, relatable customer journey." Calculating the American Dream of Homeownership LODESTAR LAUNCHES NEW CALCULATOR TOOL FOR ENCOMPASS L odeStar Software Solutions has launched LodeStar Con- nect, a closing fee calculator for mortgage lenders of any size available through Encompass by ICE Mortgage Technology, which is part of Intercontinental Exchange Inc. LodeStar Connect is a stream- lined version of the company's flagship product and is available only to all mortgage lenders us- ing Encompass. The tool offers access to title fees and is fully integrated with the Encompass platform. Users can instantly and accurately generate quotes and es- timates within Encompass using LodeStar Connect. "LodeStar Connect affords smaller mortgage lenders access to our accurate and continuously updated repository of national ti- tle agents," said Jim Paolino, CEO of LodeStar. "It enables grow- ing lenders who may be using manual processes or templates to deliver estimates faster and more accurately, empowering them to spend more time doing what they do best: selling mortgage loans. It's a perfect compliance tool for lenders expanding their footprint." Serving the Self- Employed Borrower ROOSTIFY PARTNERS WITH INDECOMM TO ASSIST SELF- EMPLOYED BORROWERS R oostify has partnered with Indecomm to integrate Indecomm's IncomeGenius, an automated income calculation technology, into Roostify's data intelligence solutions. The integration will accelerate Roostify Beyond's vision to deliver next-level data and document intelligence that streamlines and automates processing and under- writing workflows, including the analysis of income, assets, and credit. Roostify Beyond's Analysis Assistant uses data from auto- mated VOA/VOE/VOI reports and borrower-uploaded documents during the application process, as well as loan application data to analyze a borrower's assets and income. The IncomeGenius integra- tion expands Roostify's existing income calculation capabilities by enabling automated income calculations for self-employed borrowers. IncomeGenius receives self-employment documents and data from Roostify Beyond's Analysis Assistant, applies its proprietary machine-learning algo- rithms to deliver a thorough self- employment income analysis, and generates a GSE worksheet, in line with guidelines specified by Fannie Mae and Freddie Mac. It then sends this information back

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