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M R EP O RT | 31 SPONSORED CONTENT Management at Freddie Mac. Technologies, including self-service capabilities via a user-friendly portal or a mobile app, are a modern expectation, as is digital paperwork with e-sig- natures. However, it's important to remember that all borrowers are different, and those who are more comfortable speaking to someone about their account should have that option. Servicers should have the tools they need to meet homeowners where they are. Data Integration Goes Hand in Hand M eeting the demand for a digital experience involves adept data integration too. By obtaining publicly available data, leveraging in-house data, and purchasing data, servicers can create a more inclusive picture of the homeowner and loan history. This affords them a chance to deliver targeted offerings that mirror homeowners' financial sit- uations, goals, and lifestyle needs— whether that's for a new credit card, no-closing cost refinance, or mortgage relief option. "The key is maintaining the servicing aspect while merging it with an- alytics to offer tailored solutions," Maguire points out. One new example of how Freddie Mac is pairing of ana- lytics with a customized home- owner experience is Resolve®, a new way of reaching resolution for mortgage relief. The tool uses automation and seamless integra- tion to deliver rapid, rules-based workout decisions to servicers, who can then provide fast and reliable mortgage assistance to homeowners. "Freddie Mac is committed to partnering with our clients to improve efficiency across the mortgage life cycle, with the ultimate goal of passing through value to enhance the experience of their employees and home- owners," Maguire said. A holistic approach to servicing is a must, and servicers need to know that they do not have to embark on this journey alone. Today, more than ever, servicers can partner with organizations that have figured it out—or at least mastered pieces of the puzzle, including customer expe- rience, data integration, and loss mitigation—helping them provide more expanded solutions for homeowners. Learn more about how Freddie Mac is reimagining servicing, and how solutions available today can help servicers build a new gener- ation of servicing. Visit sf.freddie- mac.com/ReimagineServicing DS News is the only publication in the country solely dedicated to providing default servicing professionals with news and content focused on their industry. SUBSCRIBE NOW! Connect with us online at DSNews.com. SUBSCRIBE TO THE LEADER IN DEFAULT SERVICING NEWS THEFIVESTARINSTITUTE Technologies, including self- service capabilities via a user- friendly portal or a mobile app, are a modern expectation, as is digital paperwork with e-signatures.