M R EP O RT
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M R EP O RT
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CO NTE NTS
FEATURES
22
DEFINING THE CULTURE
Two years into her stint with the
bank, Head of Wells Fargo Home
Lending Kristy Fercho speaks to
MReport about challenges, victories,
and the "extraordinary privilege" of
helping people achieve the American
Dream.
28
LEARNING TO PIVOT
As single-family home builds slip,
multifamily builds and build-to-rent
hit historic highs.
32
CURING THE LOW-VOLUME BLUES
Here's how construction loans can
help offset market swings for lenders
feeling the pinch.
36
WHERE THE GRASS IS GREENER
Why is it getting harder to keep
good mortgage loan officers? Here
are five keys to retaining that talent.
38
WHEN GOVERNMENT
AND INDUSTRY MEET
MReport speaks with mortgage
industry veteran Frank Pallotta as he
approaches election day in his run
for congress in the 5th District of
New Jersey.
EXPERT INSIGHTS
27
DISPELLING THE MYTHS OF
DO-IT-YOURSELF VALUATIONS
Todd Rasmussen, President and
COO of Equity Valuation Partners,
talks about how lenders and finan-
cial institutions can sometimes per-
form their own valuations of hom
46
"KEEP AN EYE ON THE FUTURE"
Inlanta Mortgage President and
CEO Paul Buege discusses navigating
the down cycle and where the hous-
ing market is headed.
SPECIAL SECTION
43
2022 WOMEN IN HOUSING
LEADERSHIP AWARDS
It is now our pleasure to bring you a
look at this year's final award recipients.
DEPARTMENTS
4
MTECH
Blazing New Digital Paths
12
MCROWD
Who's moving on and who's moving
up in the industry
