TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1488302
M R EP O RT | 5 MTECH HELOC workflows continue this tradition. Now HELOC lenders can also leverage the Engine's agility to craft and deliver the intuitive experiences that their borrowers demand. No other digi- tal lending platform makes this as easy as the Revvin Customer Experience Engine. Revvin delivers the flexibility to originate through any marketing or origination channel, the agil- ity to continuously and quickly adapt to evolving market needs, and the adaptability for lenders to embrace the accelerating pace of change across the landscape, with members, borrowers, partners, and even new technologies. "A number of lenders are already using the new workflows to originate HELOCs, and we expect to see more do so in the future," said Marvin Chang, Chief Commercial Officer for Revvin. "Lenders who make it easy for their borrowers to get equity out of their homes will win market share. This is one more example of Revvin focusing its attention on helping lenders of different types and sizes create the friction- less experiences their borrowers are demanding." Expanding Customer Retention TOTAL EXPERT LAUNCHES MARKETING AND REFERRAL UPGRADES T otal Expert, a CRM and customer engage- ment platform built for modern financial institutions, has launched new capabilities to help banks and lenders deliver on every financial milestone in a customer's journey, regardless of the market condition. Rising interest rates and a compressed housing market have placed increasing pressure on financial institutions to build their pipeline and capitalize on every opportunity. To help customers respond and maximize growth, Total Expert launched innova- tive features in its Customer Intelligence and sales productivity solutions and announced new integrations and additions to its leading FinServ ecosystem. "As the market continues to shift, banks and lenders are taking a deep look at their tech stack and integrations to create growth opportunities," said Joe Welu, Founder and CEO of Total Expert. "Our innovation drum- beat continues to uncover new streams of revenue from action- able insights, enabling our cus- tomers to drive pipeline growth and promote lifelong customer relationships now and when the market turns around." New in this release, insights notify Total Expert's Customer Intelligence users when any of their monitored contacts passes an equity threshold, allowing them to find the perfect moment to engage and educate on various financial products, such as cash- out refinance, HELOC, reverse mortgage, and other methods for leveraging equity. These insights build on Total Expert's vision of a comprehensive financial profile for every customer so that financial institutions are empowered to en- gage with their customers at just the right moment with offerings that support their unique financial journey. "Our team had the opportu- nity to beta test the Customer Intelligence credit inquiry alerts, and we're already seeing the impact it will have on grow- ing customer relationships," said Mike Karon, Director of Sales and Support for CrossCountry Mortgage. "While market condi- tions are challenging, the credit alert is a game changer for putting personalized customer insights directly in the hands of our loan officers. We're excited for the opportunity to nurture potential future opportunities and take our relationships to the next level with the equity alert." Other new capabilities to help banks and lenders weather the current market and dominate when it rebounds: Elevated integration with BombBomb adds new capabili- ties that allow users to incorpo- rate personalized video content into their automated customer journeys. New industry-specific integra- tions with Leadpops, Experience. com, LowerMyBills, Lendgo, and MoveEasy to increase lead conver- sion, volume, and retention. Multi-Factor Authentication de- livers an additional layer of login security to users, assuring confi- dence in their data protection. Inbound Call Campaigns within Consumer Direct create a new lead source specifically for inbound calls and connects pros- pects directly with a loan officer. Lead Stage Change Automation within Consumer Direct increases the productivity of sales teams by automatically updating lead stages when a loan officer logs a specific call outcome. Total Expert currently delivers purpose-built CRM and data-driv- en customer engagement solutions for more than 175 modern finan- cial institutions. The platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Giving the LMI Market a Leg Up CLICK N' CLOSE LAUNCHES SMARTBUY LOAN SUITE C lick n' Close, a multistate mortgage lender serving consumers and mortgage originators through its whole- sale and correspondent chan- nels, has announced the launch of SmartBuy, a suite of loan programs designed to give low and moderate-income (LMI) homebuyers an advantage in the current heightened mort- gage interest rate environment. These programs offer downpay- ment assistance (DPA) to help borrowers reduce their initial downpayment, as well as their monthly payment amounts utilizing Click n' Close's propri- etary second liens. "With recent volatility in rates and home prices maintain- ing record highs, TPOs need loan programs that are not only designed to help their borrowers navigate today's homeownership and affordability challenges but also varied enough to match bor- rowers' preferences and circum- stances," Click n' Close Owner "As the market continues to shift, banks and lenders are taking a deep look at their tech stack and integrations to create growth opportunities." —Joe Welu, Founder and CEO, Total Expert