TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1490083
M R EP O RT | 3 CO NTE NTS FEATURES 16 THE SCIENCE OF APPRAISALS Fannie Mae's Jake Williamson and Appraisal Institute President Craig Steinley share their perspective with MReport about how the industry is working to improve the appraisal process in 2023. 24 BETTER DAYS AHEAD? Some of the pain the mortgage industry is experiencing is self-inflicted and can be cor- rected. There is still time to pivot, salvage what's left, and develop a path forward to experience success. 26 A UNIQUE MARKET CALLS FOR AN INNOVATIVE APPROACH Content marketing is no longer a fad. Here's why lenders and service providers need to hone their own content. 30 FINDING DIAMONDS IN THE ROUGH Jerel Cain, CEO of TalentWoo, discusses how current market fluctuations are impacting recruiting strategies in lenders' ongoing quest to secure the right talent. DEPARTMENTS 4 MTECH Blazing New Digital Paths 12 MCROWD Who's moving on and who's moving up in the industry. THE LATEST 58 KANSAS TOWN RANKS AS ZILLOW'S MOST- SEARCHED MARKET IN 2022 A study of the nation's most searched markets found the town of Prairie Village at the top of its popularity rankings.