TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1494596
M R EP O RT | 21 FROM THE PUBLISHER comprehensive view of the mort- gage landscape. MortgagePoint will also give our industry partners an ideal plat- form to spotlight their companies and contributions, providing streamlined content accessibility for partners. Throughout its prop- erties, DS News reaches a com- bined readership of 50,000 people each month, and an additional audience of well over 20,000 on social media. MReport reach- es a similar amount of 45,000. Together, they share 80% of the same audience. "With MortgagePoint, our goal is to create one unified brand across our magazine, email marketing, and website properties, organically increasing the reach for advertis- ers without the risk of losing a captive audience," said Jonathan Hughes, President of Five Star Global. "With MortgagePoint, our partners will enjoy greater magazine circulation, a larger subscriber base through our Daily Dose, and greater digital impres- sions without having to choose between the brands and risk missing an important segment of their potential audience. We strongly believe that MortgagePoint represents the natural next step for the growth path FSI has been on since the launch of DS News nearly a decade and a half ago, and we can't wait to show our readers and partners where this new platform will take us." MortgagePoint Magazine will launch this April with a special edition focused on government loan servicing and the gov- ernment's role in the mortgage and housing industries, timed to coincide with Five Star's annual Government Forum at the National Press Club on April 11. It will include a cover "With MortgagePoint, our goal is to create one unified brand across our magazine, email marketing, and website properties, organically increasing the reach for advertisers without the risk of losing a captive audience." —Jonathan Hughes, President, Five Star Global spotlight interview with Julia R. Gordon, Assistant Secretary for Housing and Federal Housing Commissioner, U.S. Department of Housing and Urban Development. From there, we'll bring you a new edition of MortgagePoint each month, along- side a supporting website (launch- ing in May) that will unify the strengths of DS News and MReport in one single location, continuing to bring you the insights and reporting you've come to expect. Existing magazine subscribers will be folded into MortgagePoint seam- lessly, so you won't have to worry about missing a single issue. For those who enjoy our daily and weekly email blasts, the DS Daily Dose and MDaily publications will continue, now co-branded under the MortgagePoint banner but continu- ing to bring you the same mix of news, interviews, features, indus- try announcements, and more. And MorgagePoint Weekly will take over the Saturday morning slot, bringing you a roundup of each week's most important and impactful coverage. To reserve your MortgagePoint subscription and ensure you're kept up to date on all the an- nouncements, make sure to sign up here. We're excited about everything we have to show you in the months ahead as we begin our MortgagePoint journey. We hope you'll all join us on that road.