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June 2023 » thefivestar.com 7 June 2023 M T E C H NEW AMERICAN FUNDING AND EASYKNOCK FORM PARTNERSHIP N ew American Funding and EasyKnock, a technology-enabled residential sale-leaseback platform, have announced a partnership that will offer programs that provide flexibility to American homeowners. Through EasyKnock's residential sale-leaseback programs, New American Funding offers solutions that will provide equal opportunity for homeowners to access their home equity through credible and nontraditional means, helping them to stay in their communities and school systems. Together, New American Funding and EasyKnock are committed to helping custom- ers access the home equity that they have earned and worked hard for, allowing these homeowners to pay off debts, provide for their families, and unlock their financial free- dom all while staying in the homes that they know and love. New American Funding has made its mark as a business that is commit- ted to supporting people of all backgrounds to achieve the dream of homeownership. The company focuses on helping those in underserved communities buy a home and secure their financial future through unique programs and initiatives. "We've built our business on helping peo- ple from all walks of life, and this partnership will allow us to take those efforts to the next level," said Rick Arvielo, CEO and Co-Found- er of New American Funding. "Through this partnership, we will expand our reach of people that we can help to remain in their homes and access equity for their financial planning. Working alongside EasyKnock, we hope to set our customers up for the future and establish a foundation for their success so they can work towards their goals." EasyKnock's residential sale-leaseback programs provide an alternative means of re- alizing a benefit of homeownership—access- ing the accumulated wealth in the home—of- ten denied to homeowners who can't or don't want to take on additional debt. By selling their homes to EasyKnock and staying on as renters, customers convert their equity to cash, remain in their communities, and have the flexibility and control to repurchase the homes on their own timelines. "Around a quarter of American home- owners cannot access their own equity in their homes because of strict lending re- strictions, and we have teamed up with New American Funding to service these commu- nities," said Jarred Kessler, CEO and Founder of EasyKnock. "Together, our mission is to improve housing stability for our mutual cus- tomers, providing them liquidity, flexibility, and control in their finances. We're excited about our alignment in purpose and value, and look forward to seeing what we can do for American families through our conjoined efforts." BETTER ANNOUNCES FULLY DIGITAL 3-DAY HELOC OFFERING B etter has announced its fully digital home equity line of credit (HELOC), which will allow homeowners to take advantage of their home equity and get access to cash quickly and easily, through a fully online process, going from click to close in as little as three days. Better is currently offering 15- to 30-year HELOCs for prima- ry, secondary, and investment homes—up to 90% of the property value with a max $500,000 line of credit. "Better's digital HELOC offerings are a game changer for customers seeking flexi- bility during a difficult economic climate," said Ryan Jewison, Head of Better HELOC. "In a period of rising mortgage rates when personal loans are more expensive than ever, HELOCs provide consumers an opportu- nity to raise funds with less headache. We are eager to continue growing our suite of homeownership products and making the mortgage process as seamless as possible." HELOCs are revolving credit lines that allow homeowners to draw funds backed by their home's collateral to pay for expenses such as home repairs, improvements, and renovations. Better's fully digital HELOC of- fers several benefits over traditional products including a simple application process that can be completed in less than five minutes, exploring rates through Better's Tinman por- "Around a quarter of American homeowners cannot access their own equity in their homes because of strict lending restrictions, and we have teamed up with New American Funding to service these communities." —Jarred Kessler, CEO and Founder, EasyKnock