TheMReport

Game Change

TheMReport — News and strategies for the evolving mortgage marketplace.

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Special Advertorial Section First Amercian Data Tree CORPORATE PROFILE Corporate Headquarters Geographical scope and coverage area A division of First American Financial, First American Data Tree is a top national provider of real property information and land records. Our national database covers over 99 percent of the U.S. housing stock and contains more than 5 billion recorded document images. This data is distributed through Web and XML platforms, custom FTP, and other formats. The company maintains a national database with property information covering more than 99 percent of housing stock in the United States, as well as access to more than 5 billion land records spanning more than 1,000 counties. Delivery Platform Web-based, XML, FTP, Mobile iOS Application Company History competitive advantage Gwen Sorensen Founded in 1987, First American Data Tree was first to invent the document image category and built the original land record database. Since then, the company's knowledge and experience in property data and document compilation, indexing, and delivery is unmatched. Customers choose the company for its wealth of unique real estate data and records and for its flexibility in providing information delivery options to suit their operations. VP, Client Services Product Solution Amanda Pomerantz First American Data Tree has developed service suites to fulfill the needs of the these key industries: VP, Marketing and Product Management Equity Origination and Capital Markets Solutions: First American Data Tree's products and services combined with the high level of attention given by the company's employees at every level allow its clients to locate information and data in a timely and efficient manner. First American Data Tree provides its clients with the ability to verify property and ownership information instantly, make more informed decisions, easily locate document images, manage workflows with easy access to data and records, instantly find and view details about properties, and create targeted campaigns. Key personnel Robert Karraa President Steve Kendall SVP, National Sales and Client Services Calvin Powell VP, Information Technology Number of Employ ees 500+ contact infor m ation 4 First American Way Santa Ana, California 92707 Phone: 800.708.8463 Web: datatree.com The company's services include complete current owner searches, automated valuations, flood certificates, and recording services Trailing document tracking and recovery, view open mortgage liens on a property, lien position validation, and portfolio monitoring services Mortgage Servicing: Property Research: Property characteristics, transaction history details, recorded documents, legal and vesting details,and sales comparable reports Marketing Lists: Aggregate a list of target markets using our database to build a list of custom prospects. Choose from property details and recent sales to REO, current sales listing, and households with a delinquent mortgage. Business Lines, services, and products First American Data Tree offers a searchable real estate information database to return property information including characteristics, comparable sales, tax information, transaction history details, automated valuations, flood certificates, open lien searches, and more. The company also provides managed services for the delivery of perfected property reports, assignment verification, and document retrieval. First American Data Tree provides the ease and flexibility to search for this information in various ways to best suit the needs of the company's clients. Locating what is needed is quick and easy and can be delivered instantly. First American Data Tree acts in partnership with its clients to understand their business objectives and develop data solutions to solve issues they face. added value to clients industry awards, accolades, and milestones Significant enhancements have been made to First American Data Tree's premier property research platform through the implementation of cloud service technology. This has resulted in high-speed performance and rapid results delivery. specialty, expertise, and quality control initiatives First American Data Tree provides immediate and cost-effective access to local or national property information and land records. We provide businesscritical information to professionals needing to evaluate, verify, and prospect. Some of these individuals include land surveyors, direct marketing companies, real estate professionals, government agencies, mortgage servicers, real estate attorneys, and abstractors. The M Report | 39

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