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Special Advertorial Section Property Valuation Guide Pcv Murcor CORPORATE PROFILE PCV Murcor delivers credible, regulatory-compliant appraisals, broker price opinions, reconciliations, evaluations, and consulting services nationwide for both residential and commercial properties. The company's 32-year history of origination/ refinance and default/REO work provides a level of experience that is unmatched in the industry. PCV Murcor leverages the insights provided by this long-term experience in local-level markets throughout the nation to provide unparalleled quality, industry-leading turn-times, and top-ranked customer service. BUSINESS SCOPE key personnel Keith Murray President and CEO Tim Scherf COO Cindy Nasser VP, Operations Frank Obregon Director, Commercial Valuations staff ing Employees: Approximately 200 staff Network: Fee panel comprised of more than 16,000 licensed real estate brokers and agents, located throughout the U.S., Puerto Rico, the Virgin Islands, and Guam; appraisal network comprised of approximately 10,000 appraisers. contact information 740 Corporate Center Drive Pomona, California 91768 Phone: 888.623.4001 Fax: 909.622.9332 Web: pcvmurcor.com 32 | The M Report Because PCV places an uncompromising premium on the quality and turn-time of its work, the company uses licensed staff appraisers throughout every phase of its in-house quality control process. That and the use of a proprietary technology platform help ensure the best appraiser is chosen for every assignment and the work is completed on time. The company provides its clients scalable vendor management, proprietary Web-based ordering technology, leading subject-matter expertise, and local market knowledge within communities nationwide. Its nationally licensed processes and systems help ensure clients will comply with changing state and federal requirements and all third-party oversight requirements. COMPETITIVE ADVANTAGE PCV's quality control (QC) process combines cutting-edge technology with a staff of licensed and certified review appraisers to help ensure that reports are credible and defensible before they are ever shipped to the client. While the company maintains an unwavering commitment to quality, it doesn't slow its turn-times. In fact, PCV's process helps ensure it is consistently at the top of all clients' scorecards. It is the driving force behind PCV's ability to deliver: The Best Vendor: Local, experienced, knowledgeable. PCV's assignment process helps ensure the company consistently selects the best appraiser or agent for the job. Assignments are always based on the appraiser's knowledge of the property type, knowledge of the neighborhood, proximity to the subject property, and the appraiser's record of performance. This helps ensure those selected are optimally located, extremely experienced, and exceptionally knowledgeable. Superior Technology: PCV's proprietary technology employs more than 700 automated business rules that are run on every appraisal. Using the firm's proprietary data and appraiser-developed business rules, PCV streamlines the QC process through automation. BPOs must pass more than 1,000 automated business-rule validations before they can be submitted. These business rules can be customized for each client and are comprised of a combination of USPAP, GSE, client, and PCV requirements. The platform is SSAE-16 audited biannually to help ensure client data security. Superior Quality: PCV's superior QC of every appraisal has resulted in a correction rate (nonvalue-related) that is a fraction of those its competitors deliver. Exception-based appraiser QC of its BPOs helps ensure the highest-quality report is delivered every time. An unmatched QC process is the cornerstone that keeps the firm at the top of clients' scorecards every day. With the lowest correction rates and fastest turn-times, the company's combination of quality and efficiency enables delivery of the reports clients need, when they need them, backed by PCV's uncompromising commitment to quality. Exceptional Customer Service: When you call other vendors, do you hear an automated voice or a live one? PCV is committed to service. With less than 10-second access to dedicated client support and dedicated client support teams with client-specific 800 numbers, the company provides immediate access to client specialists. Clients can receive answers to questions, resolve issues, and enjoy the level of support they should expect from a valuation provider. 2014 Goals and Strategies As the industry continues to change, PCV Murcor sees the future of third-party valuation providers as integral to lenders and servicers as they seek to maintain compliance with changing regulations and requirements. The recent release of the OCC "Third-Party Relationships: Risk Management Guidance" bulletin highlights the risk in selecting the wrong partner to provide valuations. But the company is not afraid of the new rules; it embraces them. "As a company that has made appraiser selection and assignment a core component of everything we do, we embrace the OCC's new recommendations," said president and CEO Keith Murray. He added, "Appraisal quality begins with the appraiser, and when the right appraiser is selected, the downstream risk is minimized tremendously." Given the company's reputation for compliance and quality, Murray sees the new regulations as an opportunity to garner new business and help its current clients excel despite the increasing regulations and requirements.