February 2014

TheMReport — News and strategies for the evolving mortgage marketplace.

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Th e M Rep o RT | 43 O r i g i nat i O n s e r v i c i n g a na ly t i c s s e c O n da r y m a r k e t ORIGINATION LocaL Edition historical employment history." And lastly, PRIMARQ assesses the optimal structure between debt and equity for a property and homeowner. As Cinelli explains, once interest rates reach a certain level, equity becomes a less expensive source of financing. An added advantage to the homeowner who chooses this plan is the opportunity to buy back an investment equity if one of the investors wants to sell. Investors are required to offer the opportunity to the home- owner first. Cinelli explains that a tradi- tional equity in a home, unlike a stock portfolio, cannot be actively managed. "It's an asset, but it's a dormant asset," he said. "However, one of the applica- tions of equity finance is that it modifies that dormant asset and enables the homeowner to move it into another asset, making it more flexible." In addition to helping individ- ual homeowners, Cinelli believes the use of equity has tremen- dous positive ramifications not only for homeownership, but also to the broader economy and the financial service industry in general. "It's a fairly simple concept, although there is some complexity involved in the completion of the transaction," he explained. "It's something that should have been done many years ago, and we're looking for- ward to changing how finance is done for the improvement of all the participants." The Five Star Institute and Capital Markets Today have partnered to create Mortgage Markets Today, an in-depth, formal talk radio resource featuring expert guests, quality topics, and timely insights. The show delves into a vast array of topics ranging from the secondary market to federal compliance standards and real estate and mortgage lending. Investors, lenders, service providers, and all those interested in and affected by mortgage and housing markets can tune in on the Web ( or download on iTunes. Questsoft named One of Orange county's Best Workplaces ComplianCe software provider apple of the area's eConomiC eye. CALIFORNIA // QuestSoft Corp., an automated mortgage compliance software provider, has been recognized as one of Orange County's top work- places. QuestSoft was one of 50 companies named in the Orange County Register's list of the top small companies to work for, which was based on surveys conducted with more than 60,000 employees from more than 1,000 companies across Orange County. Employees ranked their companies in areas such as ongoing training, culture and atmosphere, pay and benefits, and, for the time, social responsibility. "With 18 years of experience in the mortgage industry, QuestSoft's main focus has been to provide outstanding service and support to all of our customers; but being named one of 2013's Best Places to Work by the Orange County Register proves that our employees are just as satisfied as our customers," said QuestSoft president Leonard Ryan. "This award confirms to me that when your goal is to provide value and service to your customers, it reflects on the entire workplace." According to statements collected by Top Workplaces, QuestSoft's employees praise the company for its flexibility, close atmosphere, and its general direction. "Work is personable and enjoyable at QuestSoft because of our shared commitment to customer service and management's attitudes toward an even work/life balance," said Jennifer Mathwig, integration specialist at QuestSoft. "[2013] has been a year of innovation, expansion, and satisfaction for QuestSoft, and this award solidifies the great leadership and energy every staff member brings to work each day." United Wholesale ranks no. 1 among Wholesale lenders in Q3 Company tops list of wholesalers for the third quarter of 2013. MICHIGAN // United Wholesale Mortgage (UWM), one of the nation's fastest-growing wholesale lenders, has good reason to celebrate: The company was ranked on as the No. 1 wholesale lender in the country for the third quarter of 2013. According to a release from UWM, it was the first time the lender was able to take the top spot for wholesale origination volume in its history. "We've been intensely focused on getting our business to this level of growth from the beginning," said Mat Ishbia, president of the Michigan- based firm. "Our hard work, along with the trust and valued business of our brokers, has now officially catapulted us to the No. 1 spot." The company attributes its achievement to its wide range of innovative offerings, which in 2013 saw the addition of UWM Connect, the Income Calculator, free customizable marketing, and the newly released Flex Term, among others. Also a factor in UWM's growth is the way the company approaches customer service, Ishbia says. "We developed a unique business model in how we interface with our brokers that is completely driven by a highly service-oriented approach to customer service that clients laud as being second to none," he commented. According to statements collected by Top Workplaces, QuestSoft's employees praise the company for its flexibility, close atmosphere, and its general direction.

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