Mortgage Professionals Should be Optimistic About the Future

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32 | Th e M Rep o RT Special Advertorial Section ProPerty Valuation Guide CORPORATE PROFILE Southwest Financial has been a trusted partner of many of the nation's largest lending institutions for over 30 years. Proven solutions and state- of-the-art technology combine to offer clients seamless and efficient title, flood determination, and valuation services. Dedicated lender teams provide the foundation for efficient, professional, and customized service for every client. COMPANY HISTORY Founded in 1983 by President and CEO Gregory Schroeder, Southwest Financial is headquartered in Cincinnati, Ohio, and has grown to become one of the nation's largest providers of valuation and appraisal management solutions. BUSINESS SCOPE Southwest Financial offers nationwide coverage that encompasses diverse valuation business lines, services, and products including: AVM Testing: Southwest Financial has emerged as the leading independent AVM testing company in the country. A twelve month continuous testing cycle allows access to on-demand compliant testing data and reports of more than 20 models. No other company in the industry offers such in-depth coverage. Cascading AVM Platform: Offering all major AVMs powered by robust testing, AVMv employs a ranking system to independently determine the most appropriate automated valuation models (AVMs) for a given region and can be combined with property condition products to offer a compliant evaluation solution. Desktop Valuation Solutions: The Clear View Desktop Appraisal product combines the expertise of local appraisers with the objectivity of advanced data and analytical tools. Integrated with a property inspection and a detailed reconciliation of the subject property data, Clear View provides a thorough collateral assessment. Southwest Financial has developed a competitive solution that allows lenders to bridge the gap between automated and traditional valuations. Appraisal Management: Southwest Financial boasts a complete lineup of standard and customized appraisal products along with a national appraisal management presence. Quality Control includes both automated and manual audits of every report. COMPETITIVE ADVANTAGE Southwest Financial offers unwavering dedication to customer service, which is reflected in the company's unique structure. Every client is assigned a specialized bank team created specifically for the customized requirements of each particular lender. Employee development and training are highly valued, and all bank team members are educated with regard to each product or service that may be part of a client's specific portfolio. This cross-functional approach greatly expedites the resolution of issues and improves overall service for the lender. An ongoing investment in technology has allowed the company to remain on the cutting edge of the valuation industry. An in-house technology and development staff has resulted in a company-wide emphasis on adaptation and innovation. KEYS TO SUCCESS Partners are vital to Southwest Financials' success. Since its inception, continual development of business relationships with both appraisers and other field professionals has been a primary focus. Particular emphasis has been placed on relationship elements such as timely payment for services, effective and open communication, and ongoing education and training. A staff of in-house appraisers and real estate professionals offer continual assistance and support. ACCOLADES & AWARDS Southwest Financial was voted one of the top workplaces in Cincinnati, and the company has received endorsements from multiple state and local organizations as a preferred provider of mortgage solutions. Commenting on Southwest Financial's dynamic approach, Pat Grengs, SRA, RM, chief appraiser for Northland Appraisal, Inc., noted, "I have had the privilege of an appraiser-client relationship with Southwest Financial for 15 of my 30 years of appraising real estate. I have personally experienced their AMC-appraiser 'partnership' as a business model that led to long-standing collaborations, such as the professional friendship established between a Minnesota-based appraiser and the experienced personnel at an Ohio-based AMC." 2015 GOALS AND STRATEGIES Industry developments and regulatory changes present ongoing challenges for lenders and third parties. A proactive approach to quality control and compliance provides lenders with the confidence that Southwest Financial has the strength and stability to be best-in-class. A sharpened focus on technology and efficiencies will be key to keeping costs low in the coming year. key personnel Gregory Schroeder President & CEO Jon Forrester Director of Real Property Valuation Services Cathy Erbaugh Director of Sales & Marketing Ted Mullucey Director of Contractor Development Jim Cole Director of Operations staf f ing Employees: 140 staff contact infor mat ion Cathy Erbaugh/Director of Sales & Marketing Office: 800.733.3312, ext. 1333 Email: 537 E. Pete Rose Way, Ste. 300 Cincinnati, Ohio, 45202 Phone: 800.733.3312 Web: Southwest Financial Services LTD.

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