Mortgage Professionals Should be Optimistic About the Future

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4 | Th e M Rep o RT RealtyTrac Launches Expansive Data Mining Platform With access to a database of 118 million U.s. properties, cUstomers can noW create targeted marketing lists in a flash Using information Updated in real time. R ealtyTrac, the comprehen- sive real estate data provider based in Irvine, California, has announced the launch of an ex- panded version of its MEGA Lead Generation Platform. Using the new expanded platform, customers will have ac- cess to RealtyTrac's database that includes more than 118 million U.S. properties, and they will be able to use a convenient online interface to create targeted mar- keting lists on the fly using data that is updated in real time. Registration to access the data with MEGA Lead Generation Platform is free, and customers pay per property record down- loaded. Customers can preview the number of records that match their search criteria before downloading the data. "Previously our customers have been able to mine RealtyTrac's proprietary foreclosure data to create targeted mailing lists of distressed property owners, a list already highly useful to a diverse set of industry verticals, includ- ing agents, brokers, investors, and attorneys," said Jamie Moyle, RealtyTrac's CEO. "But that dataset was frankly a drop in the bucket compared to what is avail- able now. We've exponentially expanded the available universe of properties from around 1 mil- lion previously to more than 118 million now, and added scores of new property attributes to enable even more powerful lead filtering. "This opens up myriad new marketing list applications for virtually every type of business looking to market its products and services to a specific subset of U.S. property owners." With the MEGA Lead on the web Tag-Team Technology Companies merge, expand, and partner to offer the latest in 21st-century solutions. Generation Platform, customers can sort the real estate data by geography (such as state, county, city, ZIP code, or a radius search around a ZIP code), property type (residential, commercial, single-family, multifamily, condo, and more), property characteris- tics (square footage, lot size, year built, number of bedrooms and bathrooms, and even whether the property has a swimming pool), sales history for the prop- erty, loan and lender informa- tion, the amount of home equity, occupancy status, owner location and information, foreclosure status (default, scheduled for auction, or REO, as well as the owner in default, the foreclos- ing lender, and the trustee or attorney), and bankruptcy status of the property owner. "Our customers have been clamoring for this expanded real estate dataset for quite some time, and we are extremely pleased to be able to provide it to them," said Tyler White, director of data solu- tions at RealtyTrac. "Along with the data itself, the new platform incorporates dozens of filters to help customers precisely target the best candidates for their services, saving money on lead generation while increasing the response rate on their direct mail campaigns." Other potential applications of the new expanded platform include: • List brokers can offer no- obligation record counts in real time. • Attorneys can find property owners in need of legal assis- tance filtering the information by foreclosure status or lender/ servicer involved. • Home improvement or repair companies can target those who recently purchased properties in need of repair, or they can target investors who are repeat customers. • Real estate agents can generate lists of potential property sell- ers who may be about to sell. • Retail companies can target owners of recently purchased properties who may be in need of their products or services.

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