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48 | Th e M Rep o RT O r i g i nat i O n S e r v i c i n g a na ly t i c S S e c O n da r y m a r k e t SERVICING the latest Quicken loans leads mortgage Servicer rankings for Second year Satisfied customers sing its praises across a number of key rankings. Q uicken Loans, Inc., ranked the highest in terms of customer satisfaction among all primary mortgage servicers for the second consecutive year, according to the J.D. Power 2015 U.S. Primary Mortgage Servicer Satisfaction study. The study also found that servicers are spend- ing too much time and resources focusing on at-risk customers, negatively impacting satisfaction for the majority of their customers. "While servicers must be prepared to work within the confines of industry regula- tions, they must also effectively satisfy customers whose expec- tations regarding technology and personal service are rapidly changing," the survey said. "To meet these challenges and remain competitive, mortgage servicers need to understand and imple- ment key best practices that have the greatest potential to reduce or prevent problems, contain costs, and create positive cus- tomer experiences that improve brand perceptions and minimize oversight risk." The study is based on re- sponses from 5,922 customers from March-April who have had a mortgage on their primary residence for at least one year. It gauged customer satisfaction with the servicing experience among the largest U.S. mortgage servicers through six key factors: onboard- ing, billing and payment, escrow account administration, fees, inter- action, and communications. According to J.D. Power, on a 1,000-point scale, Quicken Loans led customer satisfaction with a score of 834, performing well in all six key categories. Citizens ranks second with a score of 768, followed by Capital One at 742. Overall customer satisfaction with mortgage servicers is 718. "Providing an outstanding mortgage servicing experience can generate high levels of ad- vocacy and loyalty," the survey noted. The study finds that 85 per- cent of highly satisfied customers with satisfaction scores of 900 or higher say they "definitely will" recommend their mortgage servicer to others. In addition, 74 percent say they "definitely will" reuse their servicing provider for their next home purchase. At-risk customers, those who J.D. Power defines cur- rently behind in their mortgage payments or concerned about keeping current during the next year, represent only 15 percent of the survey respondent pool. This small group has been the center of regulatory agencies such as the Consumer Financial Protection Bureau (CFPB), Fannie Mae, and Freddie Mac. The survey determined that among mortgage service custom- ers who are highly satisfied, 14 percent are at-risk customers and 86 percent are customers who are current with their payment. "A lot of time and resources have been spent on the live representative interaction to help distressed borrowers. While im- provement is needed, the major- ity of mortgage customers haven't seen a lot of meaningful changes in their experience," said Craig Martin, director of the mortgage practice at J.D. Power. "Mortgage servicers must ensure that all customers' concerns receive the appropriate attention in customer experience management deci- sions. For example, the typical mortgage servicing customer prefers to interact online, so a high-quality self-service website experience should be a priority, but it is often an afterthought."