July 2016 - Lessons Learned

TheMReport — News and strategies for the evolving mortgage marketplace.

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TH E M R EP O RT | 3 CO NTE NTS 14 CLASS IS IN SESSION Could consumer education be the key to solving the industry's biggest issues? BofA exec Kathy Cummings weighs in. 18 IS THE EMORTGAGE INEVITABLE? eLending is becoming all the rage in the mortgage business. Some wonder whether it'll ultimately replace the loan officer—and whether it ever could. 22 TURNING THE CORNER Current home prices and changing demographic trends point to better homeownership rates in the coming years. 26 MANAGING MILLENNIALS Why recruiting the right executives is key to next-generation success. SPECIAL SECTION 31 ELENDING GUIDE A once paper-heavy industry, mortgage is increasingly trading tangible file folders and heavy filing cabinets for weightless e-documents. DEPARTMENTS 4 MTECH Plugged In for Performance 6 TAKE 5 Ralph McLaughlin, Chief Economist at Trulia 7 MDWELL Where Real Estate Investors Should Be Placing Their Bets 8 MCROWD Who's moving on and who's moving up in the industry

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