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DRESS CODE Meet the 'Usual Suspects' O A new report from Movoto is providing insight into the mindset of today's borrowers and homebuyers, and the survey reveals some variables are less volatile than anticipated. ne thing that didn't change following the mortgage crisis: the industry's worthwhile preoccu- pation with borrower behavior. In fact, the lending community is finding it increasingly more critical to track the trends displayed by potential consumers. Real estate company Movoto recently capi- talized on the market- place's appetite for additional homebuyer data, and through the organization's popular blog, Movoto released an innovative look at contemporary proper- ty consumers. The re- port, titled "The Usual Suspects: Break Down of American Home Buyers," combines vari- ous sources of analysis into a user-friendly snapshot, capturing the groups and subgroups impacting today's origi- nations. Cataloging a wide range of variables, Movoto's survey helps define the tangible and intangible factors that influence home- buyers' decisions; and in the current lending environment, there's no better arsenal of information. About the Survey: The Movoto infographic article and survey was created by David Cross; the included data is adapted from multiple reports from the National Association of Realtors. Market Share SINGLE WOMEN Market Share {18% } Median Age {45} Median Income {$50,200} Location Preference Suburbs and subdivisions Square Footage Preference {1,500} Neighborhood Priorities • Quality of neighborhood • Overall affordability • Convenient to friends and family • Convenient to job • Design of neighborhood Subgroups The single female "hipster": Typically younger than the average; prefers multifamily properties The single female "mother": More concerned about a home's proximity to work, schools, and childcare; prefers small, condominium- type properties SINGLE MEN Market Share Median Age {10% } {45} Median Income {$58,400} Location Preference Suburbs and subdivisions Square Footage Preference {1,570} Neighborhood Priorities • Quality of neighborhood • Overall affordability • Convenient to friends and family • Convenient to job • Design of neighborhood Subgroups The single male "workaholic": More concerned about a home's proximity to work; less concerned about the size of a home The single male "mega- bachelor": More concerned with a home's design and prefers modern properties; more concerned the about size of a home Location Preference Suburbs and subdivisions Square Footage Preference {2,100} Neighborhood Priorities • Quality of neighborhood • Overall affordability • Convenient to friends and family • Convenient to job • Design of neighborhood Subgroups The married couple "with dogs": More concerned with a home's proximity to neighborhood amenities The married couple "with dual incomes and no kids": Typically spends more money than the average; more comfortable with properties that need renovations THE M REPORT | 15 Location Preference Suburbs and subdivisions Square Footage Preference {1,760} Neighborhood Priorities • Quality of neighborhood • Overall affordability • Convenient to friends and family • Convenient to job • Design of neighborhood {7% } Subgroups "Roommates": Prefer properties that offer multiple living spaces "LGBTQ": More concerned with a home's design MARRIED COUPLES Market Share {64% } Median Age {45} Median Income {$96,400} Median Income {$76,900} UNMARRIED COUPLES Median Age {33}