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FEATURE SECONDARY MARKET Builders Break New Ground Hot on Homes: As housing statistics continue to fluctuate, the homebuilding sector is seeing gains; find out which companies are making headlines. By Mark Lieberman A aloft than others, and five leading U.S. builders are exerting significant influence on the marketplace, putting them at the forefront of the industry. AV HOMES, INC. Based in Kissimmee, Florida, AV Homes specializes in homebuild- ing, community development, and land sales throughout Florida and Arizona. The company—which changed its name from Avatar Holdings earlier this year—is involved in the development of active adult communities, including the construction and sale of resi- dences within those communities. Why It's on Our Watch List: Because AV Homes is leading the pack in terms of quarterly revenue growth. Behind the Scenes: It's worth s the housing and mortgage sectors slowly regain their strength, homebuild- ers are getting a much swifter lift than anticipated. Some companies are more focus is offering homes for entry- level, move-up, or retirement- oriented buyers. Behind the Scenes: Beazer's key STANDARD PACIFIC CORP. Located in Irvine, California, HOVNANIAN ENTERPRISES, INC. Designing, constructing, of amenities and the sale for third-party development of com- mercial and industrial land. BEAZER HOMES USA, INC. Founded in 1985, Beazer designs, builds, and sells single- family and multifamily homes in 16 states around the U.S., and the Georgia-based company conducts its home sales through commis- sioned new home sales counsel- ors and independent brokers. Why It's on Our Watch List: noting that AV Homes is also involved in other real estate activities, such as the operation 76 | THE M REPORT Standard Pacific is a diversified builder of single-family attached and detached homes in the United States. The company constructs homes targeting various buyer demographics, with Standard Pacific's primary focus being move-up buyers in metropolitan markets across California, Florida, the Carolinas, Texas, Arizona, Colorado, and Nevada. Why It's on Our Watch List: Because Beazer's multifaceted business strategy, which includes acquiring, improving, and renting out homes, has the company on track for continued growth. Because to end 2011, Standard Pacific owned or controlled 26,444 homesites and had 166 active selling communities. Behind the Scenes: Established marketing, and selling residential homes around the United States, Hovnanian constructs single-family attached and detached homes, at- tached townhomes and condomin- iums, and urban infill and active adult homes. Based in Red Bank, New Jersey, the company creates properties that cater to nearly every category of homebuyer. Why It's on Our Watch List: Because Hovnanian's financial services, which include originat- ing mortgages from homebuy- ers, selling such mortgages in the secondary market, and title insurance services, provide mul- tiple platforms for growth. Behind the Scenes: Operating in in 1965, Standard Pacific also provides mortgage financing services to its homebuyers and title examination services to its Texas homebuyers 192 communities across 37 markets, Hovnanian targets first-time buyers, first-time and second-time move-up buyers, luxury buyers, active adult buyers, and empty nesters. PULTEGROUP, INC. Created in 1956 in Bloomfield Hills, Michigan, PulteGroup SECONDARY MARKET ANALYTICS SERVICING ORIGINATION