November 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

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FROM THE SOURCE Social Studies FOLLOW THIS The Connected Business Blog, by Financial Times. Covering next-generation technology advancements and the companies that are producing and us- ing them, The Connected Business blog highlights the best of what's ahead for web-based services targeting the financial industry. In addition to breaking news on new products, platforms, and programs, the online resource also focuses on mergers, trends, and insider commentary from leaders in the digital and financial sectors. Those following The Connected Business blog gain instant access to information on the technological tools likely to become game- changers in the evolution of the financial and hous- ing industries. Intl/Management/Connected- Business "LIKE" THIS StreetLinks Lender Solutions. Capitalizing on the com- pany's growing Facebook following, StreetLinks' robust presence on the social media site reflects the company's com- mitment to forward- thinking digital services. Promoting conversation on headlines, events, and breaking developments throughout the housing and mortgage industries, the innovative valuation solutions provider uti- lizes Facebook to stir up conversation on the latest strategies and regulatory issues in the mortgage marketplace, and StreetLinks also offers up-to-the-minute informa- tion on the company's services and industry col- laborations. StreetLinksLenderSolutions Focusing on the national and international economic environment, leaders in the financial and housing industries are capitalizing on the power of social media. TWEET THIS @Glink. Award-winning journalist Ilyce Glink has already provided some of the nation's most poignant coverage on the connection between the presidential elections and the state of U.S. real es- tate, with her recent piece for CBS' MoneyWatch gar- nering attention around the country. Glink, a nationally syndicated columnist, television reporter, radio talk show host, and bestselling author, uses her Twitter feed to generate conversa- tion on the critical poli- cies and political rhetoric that are impacting the economic, financial, and housing environment at home and abroad, and since she's an avid user of the social media platform, followers can expect feedback when interacting with Glink online. Twitter. com/Glink WATCH THIS "Aftermath of a Housing Bust, READ THIS by the New York Times' "Business Day Live." Reporting on the severe housing crisis in Ireland, New York Times reporter Peter Lattman examines the recovery process currently taking place in the country. Featuring an interview with Peter Eavis, "Aftermath of a Housing Bust" sheds light on the extent of Ireland's housing crash—home prices in the nation dropped by 50 percent and an estimated 50 percent of Irish homeown- ers are underwater—and discusses the government's efforts to relieve struggling borrowers. Focusing on a pending principal reduction initiative, which is an- ticipated to go into effect by the end of 2012, Lattman's piece compares Ireland's post-crisis programs with those seen in the U.S., con- tinuing the debate on the lasting impact of housing- related regulatory decisions. " Shift: How Top Real Estate Agents Tackle Tough Times, by Gary Keller, Dave Jenks, and Jay Papasan. Ranked as a New York Times bestseller, Shift deliv- ers new strategies and ideas for agents and bro- kers working to change their focus, actions, and, most important, their results. Explaining the book's concept, publisher KellerINK notes that the tome is designed to help housing professionals "get back in the game and ahead of the competition . . . . The tactics that jump-start the real estate business in tough times will power it forward in good times." What's more, MReport hears that the team behind Shift has a new book in the works that will be out soon; stay tuned! Shift THE M REPORT | 9

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