Roostify has leveraged Optimal Blue’s product eligibility and pricing (PPE) technology to support lead generation efforts since 2016.
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Most Recent Articles
Top Challenges for Builders
According to a new study, 90% of homebuilders cited high interest rates as a problem last year. This year’s survey examines that sentiment and other significant obstacles builders must overcome.
More Shoppers Are Touring Homes—But That Doesn’t Mean They’re Buying
House hunters are creeping back into the market, according to Redfin’s Homebuyer Demand Index, which showed that while the share of potential homebuyers touring homes increased in January, those...
Number of Equity-Rich Homes Slipping Amid Decline in Home Values
"There are increasing signs suggesting that the extended period of prosperity in the U.S. housing market may be showing signs of easing," said Rob Barber, CEO for ATTOM.
Rise in Sellers Boosts January Housing Inventory
Realtor.com's latest market report showed that more sellers were active in January, improving the share of homes for sale. However, newly listed homes still remain short of pre-pandemic levels.
Preventing Home Loss & Closing the Racial Wealth Gap
A new National Consumer Law Center report examines legal strategies to slow the rate of home loss in marginalized and communities of color.
Housing Shortage, Affordability Challenges Hindering Buyers
In a new report, experts from the Joint Center for Housing Studies revealed some of the primary factors contributing to nation's housing shortage.
Survey: Homeownership Remains Elusive for Baby Boomer Renters
A recent look into housing affordability by NeighborWorks America has found that three in five long-term baby boomer renters feel homeownership remains unattainable.
No Change in Winter Interest Rates
Before their spring meeting, the Federal Open Market Committee moved to hold interest rates steady. Click through for commentary on the news.
Single American Homeowners Becoming More Prominent in 2024
No partner? No problem. A new survey from Pennymac revealed that while down payments are more expensive for single Americans buying a home, more than half of respondents believe waiting to get...
More Than Half of Americans Feel Homeownership Is Unattainable
A new survey from Home Bay takes the pulse of how Americans feel about homeownership—and how far out of reach many feel it may be.
Year-End Report Shows Sellers Made More Than $100k in Profit
Generating a 56.5% return on their homes, sellers are still making quite a profit on their homes, but that number has dropped for the first time since 2011.
Rethinking Portfolio Lending Strategies and Modernizing Production
Dean Polsfut of Wolters Kluwer discusses new portfolio lending strategies in 2024 as institutions rethink their lending strategies to include secondary market executions.
Freddie Mac Multifamily on Track to Exceed Affordable Housing Goals
“In 2023, Freddie Mac Multifamily was proud to again surpass our ambitious affordable housing goals, despite significant headwinds facing the overall market,” said Kevin Palmer, Head of...
Is Home-Flipping About to Lose Its Luster?
High rates and low inventories are limiting home-flipping potential; this could hamper both large-scale corporate participants and smaller mom-and-pop operations.
Real Estate Investor Activity Remains Above Pre-Pandemic Highs
While the investor buyer share has remained near pandemic-era highs, net buying—the gap between their buying and selling of homes—was lower than during the peak.
Homebuyers Nationwide Gaining More Purchase Power
Since mortgage rates hit nearly 8% last October, Redfin has found that homebuyers on a $3,000 monthly budget have gained significant purchase power since that time.
Buyers Willing to Purchase Tiny Homes, Fixer-Uppers to Attain Homeownership
According to a new RE/MAX survey, Americans are looking to negotiate what they want in their homes in order to achieve homeownership, but how many amenities are they willing to sacrifice?
Think Tank Reveals Six Key Findings on Today’s Rental Market
The Joint Center for Housing Studies at Harvard University has released a new report on the state of the American Rental market. Click through to find the six key data points highlighted by the...
The Week Ahead: Calculating AI’s Impact on the Housing Industry
An upcoming Senate Banking Committee hearing will discuss with a panel of experts the growth of artificial intelligence and how its usage in the housing marketplace will be regulated as AI...
December Pending Home Sales Cross 8% Mark
"The housing market is off to a good start this year, as consumers benefit from falling mortgage rates and stable home prices," said Lawrence Yun, NAR Chief Economist.