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on the web 500, which took place February 25. When not the primary sponsor, Quicken will be an associate sponsor on Newman's No. 39 Chevrolet. The company also serves as an associate sponsor of three-time Sprint Cup champion Tony Stewart and Sprint Cup rookie of the year candidate Danica Patrick, both of whom are teammates with Newman at Stewart-Haas Racing. "I think I just gained a lot of new fans who are keeping a close eye on me to make sure I bring it home for them," Newman said. "It is always fun to drive for a sponsor like Quicken Loans who just plain gets it when it comes to interacting with NASCAR fans. I can guarantee you that I will be pushing to bring it home and can't wait to help a lot of people take a month off from their mortgage payment." It's Complicated Lenders and technology providers are pairing off— and choosing some unusual partners—establishing complex collaborations with diverse companies. INSIDE THE INDUSTRY Quicken to 'Sweep' Consumers Launching the "Bring It Home" initiative, the nation's third largest lender is teaming up with NASCAR to offer a monthly mortgage sweepstakes. Q uicken Loans Inc., the largest online mortgage lender and third largest lender in the country, announced the launch of its "Bring It Home" sweepstakes, 10 | The M Report in which the company will pay five people's monthly mortgage bills each time NASCAR driver Ryan Newman finishes among the top five in a Sprint Cup Series race. Newman is the driver of the No. 39 Quicken Loans Chevrolet for Stewart-Haas Racing. Each Monday after he completes a top-five finish in a Sprint Cup race, Quicken will draw the names of five winners and post them on the company's Facebook and Twitter pages. "Coming into the 2013 season, we have really increased our support of Ryan and Quicken Loans' involvement in NASCAR in general. We were looking for a fun, and impactful, way to help engage with the fans, and I think we have found it," said Jay Farner, president and chief marketing officer for Quicken. "Every weekend we find ourselves on the edge of our seats cheering Ryan on, and now everyone in our sweepstakes will have another reason to do the same. We are looking forward to a very high good season and paying a ton of mortgage payments for the fans." Quicken will serve as Newman's primary sponsor for 18 Sprint Cup races this year, starting with the 55th Daytona Guaranteed Rate Streamlines Online Lending Enhancing its web-based assets, the company rolled out a new and improved platform for borrowers seeking to originate mortgage loans online. G uaranteed Rate, the largest independent retail mortgage company in the country, announced sweeping changes to its website that will affect how borrowers apply for, track, and receive their home loans. With the newly upgraded GuaranteedRate.com, customers can now receive approval for a home loan in as little as 15 minutes. In addition, the firstof-its-kind online process gives customers control and transparency over their loan by enabling submission of a secure application, immediate access to their credit scores, and automated underwriting. Once the loan is being processed, customers now have the ability to track its progress online at any time.