Decoding Compliance

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local edition or ig i nat ion ANALYTICS dropping 2 percent year-over-year to $240,000. The Warren Group notes this is the lowest price for condos in Massachusetts since 2009, when the median price was $209,900. se r v ic i ng Getting Rich on Real Estate Catering to high net worth investors, Capital Square will focus on the syndication of commercial real estate. management, and loan sourcing assistance. Over his career, Rogers created and managed 100 investment offerings exceeding $3 billion in value. Zillow Strikes a Deal with Engel & Völkers Announcing a partnership agreement, Zillow revealed that the companies are teaming up for strategic marketing. With the strategic marking program, Engel & Völkers' agents will also receive preferred marketing benefits. The partnership will help agents, buyers, and sellers by ensuring anyone can easily access current and accurate Engel & Völkers for-sale listings with highquality photos, detailed descriptions, and enhanced branding. "We're thrilled to welcome Engel & Völkers as they expand into the United States residential real estate market. Zillow's marketing program will help their S e c on da r y M a r k e t a na ly t ic s Virginia // Capital Square Management announced the introduction of a new venture, Capital Square Real Estate Advisors, LLC, an investment firm for high net worth investors. The new venture, based in Richmond, Virginia, is led by Louis J. Rogers, who has spent 29 years in the commercial real estate market, as a portfolio creator and manager and as an attorney focusing on real estate taxation and securities law. "We are a newly formed company with cash on our balance sheet and no debts or liabilities," Rogers said. Capital Square Real Estate Advisors leverages the Delaware Statutory Trust structure (DST), which "is a proven and efficient vehicle for syndicating commercial real estate investments," according to Rogers. "Capital Square structures real estate investment programs intended to provide superior risk adjusted returns to investors along with material tax advantages," Rogers said. Currently, the company manages a portfolio of multifamily, office, and mixed-use properties located in Florida, Georgia, Virginia, and Wisconsin. "Capital Square intends to structure DST offerings with properties that have long-term, triple-net leases with investmentgrade tenants," Rogers said of the company's mission. Additionally, through Capital Square Management, the investment firm will be able to offer acquisition, property 66 | The M Report Washington // Zillow, the Seattle-based real estate and home-related marketplace, announced a new partnership between itself and Engel & Völkers, one of the world's leading premium residential real estate companies. Now, Engel & Völkers' listings will automatically appear on the Zillow Real Estate Network—including, Zillow Mobile, Yahoo! Homes, Google Now, and HGTV's FrontDoor—giving them exposure to nearly 46 million monthly mobile and web visitors. U.S. agents reach tens of millions of home shoppers and sellers, and give them access to online marketing tools and listing distribution to the leading real estate network," said Greg Schwartz, chief revenue officer at Zillow. "With Zillow's marketing program, our advisors and their clients' listings will reach the largest audience on the web and mobile devices," said Anthony Hitt, chief operating officer at Engel & Völkers U.S. "Now, our advisors will be even more visible to the tens of millions of consumers shopping on Zillow, Google Now, and Yahoo! Homes, maintaining the high level of service Engel & Völkers is recognized for worldwide." Trulia Tests Personalized Home Search Engine Launching a Beta program for "Trulia Suggests," the company hopes to craft a more customized, creative platform for potential homebuyers. California // San Franciscobased Trulia announced the beta launch of Trulia Suggests, a new, personalized, and visually engaging way for homebuyers to discover homes. According to a company release, Trulia Suggests features a proprietary algorithm that considers an individual user's behaviors in context of the preferences and behaviors of 31 million other unique users, resulting in personalized suggestions via a photo-centric user interface. Trulia users logged in to their accounts can refine their suggestions in real time by "following" or "liking" homes that appeal to them or "hiding" homes that aren't a fit. In that way, Trulia Suggests can take into consideration users' explicit opinions about listings that go beyond basic criteria such as number of bedrooms or square footage. "Our Data Science team has developed proprietary advanced machine-learning and smart algorithms to personalize and revolutionize our product experience, putting them to work for homebuyers who are about to make the largest purchase of their lives," said Lee Clancy, VP of consumer products at Trulia. "We're going beyond the search box to bring consumers smart product 'suggestions' in a fun, easy, and visually engaging way. With housing inventory so tight right now, this product will open up the eyes of consumers to homes and neighborhoods they might not have explored in the past."

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