MReport July 2021

TheMReport — News and strategies for the evolving mortgage marketplace.

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Page 24 of 67

M R EP O RT | 23 FEATURE Understanding your own first-party data and combining it with third-party data is now table stakes as well. Lenders who are working prospects in 2021 the same way they were in 2019 have not adapted to the change that has occurred around them.

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