MReport November 2021

TheMReport — News and strategies for the evolving mortgage marketplace.

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8 | M R EP O RT MTECH "This depth of integration allows lenders and depositories to create millions of HomeBinders that now include the proven transpar- ency and influence of our TCA experience." "Celebrity Home Loans is com- mitted to matching each customer with the perfect mortgage for their needs, providing education and delivering value every step of the way," Celebrity Home Loans Chief Strategy Officer Danny Horanyi said. "The integration between Mortgage Coach and HomeBinder helps us honor our promise to empower customers long after closing." "Our true north is provid- ing homeowners a singular hub for managing all aspects of their home—and one important facet is financing," HomeBinder Chief Strategy Officer Pete Paglia said. "Integrating with Mortgage Coach helps keep homeowners engaged with lenders long after closing by introducing the concept of maintaining and improving not just the home itself, but also the home loan." Big Purple Dot Adds SMS/MMS Video Marketing to CRM Lead Management Platform THE COMPLETE MARKETING ECOSYSTEM FOR LENDERS INCLUDES LEAD RECAPTURE TOOLS, PREDICTIVE ANALYTICS, AND AUTOMATED MARKETING CAMPAIGNS. B ig Purple Dot, provider of an ecosystem of mortgage marketing technologies, announced it has added SMS/ MMS video marketing into its all-in-one CRM lead man- agement platform. The new SMS/MMS video tool, which comes with the Big Purple Dot platform at no extra charge, empowers mortgage profession- als to engage and retain custom- ers in today's highly competitive lending environment. The video marketing tool lets mortgage lenders, brokers, and loan officers create, customize, and send videos to homebuyers through text and email messages. It is integrated into other Big Purple Dot services, including lead recapture tools, predictive analytics, and automated market- ing campaigns. "In today's extraordinary com- petitive mortgage market, being able to personalize the consumer experience is key," Big Purple Dot CEO Roxana Davidoff said. "Enhancing our marketing platform with text-enabled video gives originators the ability to tailor their messages to current market conditions and stand apart from their rivals." In addition to SMS/MMS video services, the Big Purple Dot platform enables loan officers to access prebuilt marketing content, automated marketing campaigns, and workflow management tools. The platform even includes tools for mortgage originators to recruit new loan officers and team members. The SMS/MMS video market- ing tool lets originators create, personalize, and manage videos utilizing a simple interface. The videos can include customized images, backgrounds, and text, as well as logos and transitions. Users start with a customizable template and can add professional- grade title and end page designs to their liking. Once the video is created, us- ers can quickly and confidently send it by email or text. Shorter, "snapshot" videos can also be delivered through Market Pulse, a Big Purple Dot service that lets originators deliver industry news and updates to their clients. Market Pulse comes with custom title pages that can include the originator's logo, picture, and contact information. "Video is the most effective marketing tool on the planet right now, and mortgage originators that aren't using this power- ful medium to grow business will soon be at a disadvantage," Davidoff added. "For us, it's all about constant innovation and enabling our clients to create a personal touch that sets them apart." Mortgage Cadence Unveils Mortgage Cadence Platform THE NEXT GENERATION OF MORTGAGE CADENCE'S LOS PROVIDES AN UPDATED USER- FRIENDLY PLATFORM TO DRIVE USER EXPERIENCE. M ortgage Cadence, a subsidiary of Ac- centure, has unveiled their new Mortgage Cadence Platform (MCP) and announced the release of version 1.1, de- signed to provide an exceptional user experience throughout the entire mortgage lending life cycle, across all channels and products. Mortgage Cadence has developed the Platform to be the industry's most complete, modern, and open digital lending platform, providing clients the freedom of choice to use market-leading technologies and service providers that best fit the needs of their business. The company also just announced their new brand and website to align with the evolution of the platform. Delivered in the Microsoft Azure public cloud, clients see increased speed, best-in-class data security, and a suite of cloud native analytics tools, including PowerBI, an analytics solution that provides real-time access to important metrics and dash- boards. From borrower point-of- sale through closing collaboration tools, the modern Platform is designed to be intuitive across all users, incorporating the latest in UX design and UI administration tools. Highlights of the latest MCP 1.1 release include additional services powered by the new Services Hub—a centralized com- munications and order process- ing platform which promises accelerated service offerings in the future. The platform also supports connections to leading eClosing platform providers, allowing lend- ers to bring secure digital closing solutions to their borrowers for enhanced service and borrower experiences from application through closing. "We're focused on building the best mortgage LOS that meets the needs of all lenders. We provide both an 'out of the box' solution as well as a highly configurable alternative for lenders who seek to differentiate themselves in cus- tomer and user experience," said Pete Espinosa, CEO of Mortgage Cadence. "With our platform's open architecture, our clients have access to a robust set of APIs, admin, workflow, and UI design tools that allow them to extend and customize their technology strategy to meet the unique needs "In today's extraordinary competitive mortgage market, being able to personalize the consumer experience is key." —Roxana Davidoff, CEO, Big Purple Dot

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