MReport May 2021

TheMReport — News and strategies for the evolving mortgage marketplace.

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6 | M R EP O RT MTECH services to the title industry. In addition, Stewart strengthened its Title Services team through the addition of Ana Villela-Murillo as Group VP for the Southeast and added Peggy Sue Lane as SVP and Regional Manager of its Title Commercial Services team. "For years, we have dedicated ourselves to providing Santa Fe with the highest caliber of title and closing services, building a solid reputation in the market and an employee culture of ownership that fits with Stewart's vision," said J. Michael Hyatt, General Counsel, Prima Title. "By joining Stewart, our employees and cus- tomers will greatly benefit from the security of Stewart's financial strength, and the growth oppor- tunities a solid national company can provide." The ABCs of AMCs GRIDIRON CAPITAL ACQUIRES CLASS VALUATION. G ridiron Capital LLC has acquired Troy, Michigan- based appraisal manage- ment company (AMC) Class Valuation. Gridiron Capital will partner with and support Class Valuation's management team as they continue to execute a shared vision for growth and in- novation. Gridiron is acquiring Class Valuation from Narrow Gauge Capital (NGC), which will retain minority ownership in the Company. Class Valuation offers technol- ogy to enhance every aspect of the home valuation process and leverages advanced analytics and data to assess appraisal accuracy and regulatory compliance. "Class Valuation has experi- enced substantial growth over the last several years as a result of providing clients with indus- try leading appraisal turnaround times and consistently strong customer service. With Gridiron's partnership, we look forward to building on this momentum," said John Fraas, CEO of Class Valuation. "We plan to leverage Gridiron's extensive experience investing in technology-enabled business services to remain at the forefront of the home valuation industry." Tom Burger, Managing Partner at Gridiron Capital, said, "We are excited to partner with this outstanding management team and leverage our firm's Centers of Excellence to maximize the com- pany's potential. Gridiron Capital has extensive experience investing in similar business models that utilize technology to compete more effectively, and we are confi- dent this partnership will position Class Valuation for further growth and continued long-term success." Expediting the Prequal UNIFY COLLABORATES WITH EXPERIAN ON NEW ENGINE. U nify has partnered with Experian to create an industry-leading mort- gage lead qualification engine. This collaboration combines the power of technology and data to provide a native mortgage solu- tion to manage leads. By using Experian's PowerCurve decisioning solution available through Unify, lenders can make more informed, real- time decisions through a stream- lined process that helps financial institutions gain flexible access to more data and advanced analytics. When a customer applies to get pre-qualified through Unify, a soft credit inquiry is performed, which does not impact the consumer's credit score. "We are thrilled to be enter- ing into this relationship with Experian," said Scott Lidberg, CEO of Unify. "This strength- ens our commitment to deliver only the most innovative, high- performing software to help loan originators find and convert more leads into closed loans." Unify's Mortgage Inquiry Alerts enable Loan Originators to stay competitive by automatically identifying when a contact is in the market for a mortgage. In addi- tion, automation within the system generates opportunities for im- mediate engagement with potential customers. By providing four types of alerts (Inquiry, Early Pay-Off, First-Time Buyer, and Likely Homebuyer), clients will discover untapped revenue opportunities already within their database. "High-performing mortgage brokers understand the two facets of lead generation—new leads and your current database. Unify is a trusted growth platform that tack- les both of these out of the box," Lidberg said. "By harnessing data and automation, our clients will undoubtedly be at the forefront of an evolving industry." Marketing Made Easy TOP OF MIND LAUNCHES TALENT RECRUITMENT TOOL. T op of Mind Networks has announced Surefire Look- book, a feature designed to aid mortgage lenders with the recruiting process. Through Surefire Lookbook, lenders can showcase their investment in marketing technology and demonstrate their ability to help prospective loan officers com- pete with content. Surefire Lookbook can be customized with a lender's unique branding and prospective loan officer's headshot, contact informa- tion, and location. Prospective re- cruits can see themselves featured in their future employer's market- ing emails, open house flyers, direct-mail postcards, interactive multimedia, and more—including co-branded marketing campaigns that also feature a real estate agent or other referral partner. "A mortgage lender's invest- ment in effective marketing and technology is an important factor in attracting talent, especially in the ultra-competitive job market our industry faces today," said Nick Belenky, Top of Mind Chief Revenue Officer. "Our goal is simple: to show prospects how their future employer's marketing program will help them gener- ate more leads, collaborate with referral partners, and keep a full pipeline." Automating LO Processes MICHIGAN FIRST CREDIT UNION IMPLEMENTS COMPENSAFE BY LBA WARE. L BA Ware, a provider of incentive compensation management (ICM) and business intelligence (BI) soft- ware solutions for the mortgage industry, announced that Michi- gan First Credit Union (Michi- gan First) has implemented LBA "This strengthens our commitment to deliver only the most innovative, high- performing software to help loan originators find and convert more leads into closed loans." —Scott Lidberg, CEO, Unify

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