TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1398400
6 | M R EP O RT consumers. "Modern financial institu- tions using Salesforce are often still missing out on a personal- ized and humanized customer journey that hits the mark for financial consumers," said Joe Welu, Founder and CEO of Total Expert. "Because Total Expert is purpose-built for marketing and customer engagement for financial services, this integration fills the gap for banks and lenders, giving them what they need to authenti- cally connect with customers. Salesforce customers now have a financial services-specific customer engagement and marketing tool chest to forge rock-solid relation- ships, accelerate their pipeline with actionable data, and build financial relationships that last a lifetime." The integration provides access to Total Expert's library of ap- proved and compliant marketing materials and campaigns directly in Salesforce. Organizations will have the flexibility to deploy marketing and customer engage- ment on behalf of loan officers, and deliver personalized commu- nications to customers based on actionable insights, not guesswork. Additionally, customer contact, account, and loan data will offer personalized borrower experi- ences, including loan status and post-close journeys, all on behalf of the loan officer. "Salesforce is a robust platform designed for business in all in- dustries," said Josh Lehr, Director of Technology Alliances at Total Expert. "The Total Expert integra- tion quickly delivers industry-spe- cific capabilities modern financial companies need with fast time to market and low dependency on already overburdened IT teams." Strengthening the Property Research Space ATTOM ACQUIRES GEODATA PLUS A TTOM has acquired GeoData Plus, an applica- tion for in-depth property research, valuation, and prospect- ing tools. "ATTOM remains focused on providing our customers with the most comprehensive property data available, while delivering data-driven critical insights and analytics-ready property data solu- tions addressing a wide range of business needs," said Rob Barber, CEO at ATTOM. "This acquisi- tion further enhances our value proposition for our customers— and the entire marketplace—by enabling users to obtain in-depth property reports and valuable information for a more accurate property analysis. We are excited to continue our rapid growth, and our mission of increasing real estate transparency." The acquisition of GeoData Plus will provide customers with great- er insight into the marketplace to make more informed and educated decisions. GeoData Plus has served as a source for appraisers, real estate professionals, lenders and more, in providing accurate valua- tions, comparable sales and public record data. With this acquisition, ATTOM will continue GeoData Plus's commitment to servicing various industries in the real estate marketplace, further solidifying ATTOM's unique position as the one-stop shop for premium prop- erty data fueling innovation. "The synergy between our two companies further enhances and empowers our combined capabili- ties in the real estate market," said Erik Wind, President of GeoData Plus. "Our companies have very different strengths, but incredibly aligned goals to bring transparen- cy and convenience to real estate transactions. I am thrilled about the positive impact this acquisi- tion will have on the customers of GeoData Plus, ATTOM, and the overall real estate market." Building upon an already existing partnership of sourcing property data from ATTOM, the application includes detailed prop- erty reports with features such as sales comps, liens, violations, property photographs, digital maps, zoning maps, aerial photo- graphs, integration with appraisal software, and more. Streamlining the Appraisal Process AVANZE AND VALLIGENT PARTNER ON APPRAISAL UNDERWRITING A vanze Tech Labs has formed a strategic alliance with Valligent Technolo- gies, a provider of appraisal and auditing solutions, to offer Ap- praisal Underwriting as a Service (AUaaS), and expedite loan review for mortgage lenders. The technology partnership brings the latest offerings in AUaaS to the market, empower- ing lenders to review loans much faster and to reduce backlogs in underwriting. "We are thrilled to partner with Valligent to support our current and future mortgage clients. We believe there is much innovation and work to be done to improve the way of doing business today," said Vinod Kainikat, co-Founder and COO of Avanze Group, par- ent of Avanze Tech Labs. "Even as the origination volume reduces, there are still loan modifications for appraisal reviews or alternative appraisal products that require this specific expertise." The AUaaS offering allows lenders to leverage the expertise of an experienced appraisal review specialist to thoroughly review and quickly underwrite collateral and appraisal by providing an in-depth understanding of an appraisal report. This review pro- cess uncovers underlying issues with properties, such as overvalu- ation, potential fraud, and incon- sistencies with investor guidelines, while the in-house underwriter can focus on underwriting credit, asset, and income aspects and documents. "This proven appraisal under- writing service is notably timely with the current high-cost and shortage of experienced under- writers, especially those with expertise in complex-high risk appraisal review," said Jeremy McCarty, CEO of Valligent Technologies. "The ease of ad hoc 53% of recent homebuyers reported they selected their real estate agent due to a differentiated level of service around the closing. —Brian Thome, VP of Customer Success, Qualia MTECH