TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/1418210
8 | M R EP O RT MTECH Jeff Allen, who has served as EVP of Innovation Labs at Clear Capital, has advanced to President at CubiCasa. "We're thrilled with the CubiCasa product, but also with their tremendous team," Allen said. "What they've already built can serve as an industry utility to help modernize the valuation industry, and we're excited by the additional innovations our invest- ment can bring to the product. We think there's major change coming to our industry in years ahead, and we want to help lead it, not just react to it." The acquisition of CubiCasa is part of Clear Capital's ongoing efforts to bring more consistency and accuracy to home appraisals through innovative technology, improved processes, and policy modernization. Before the acquisition, Clear Capital was CubiCasa's first customer for its Digital GLA product, which is integrated into ClearInsight™, Clear Capital's proprietary mobile app that enables highly efficient and precise property data collection. ClearInsight is widely used in national appraisal modernization programs. LBA Ware's LimeGear Integrates With Experience.com THE INTEGRATION IS DESIGNED TO TURN CUSTOMER SATISFACTION SCORES INTO ACTIONABLE BUSINESS INTELLIGENCE FOR MORTGAGE LENDERS. L BA Ware™, a provider of incentive compensa- tion management (ICM) and business intelligence (BI) software solutions for the mort- gage industry, announced it has partnered with Experience.com, home of an Experience Manage- ment Platform (XMP), to pro- vide customers with a dynamic way to track customer satis- faction as a key performance indicator (KPI) in LBA Ware's LimeGear™ BI platform. The customer satisfaction KPI allows lenders to measure the customer experience as rated by borrow- ers, co-borrowers, real estate agents, and other parties to a loan across the home financing journey and incorporate it into the performance evaluations of branch locations and individuals across the lending organization. "With this integration, our customers will gain a more well- rounded view of their organi- zation's performance through customer feedback," LBA Ware Founder and CEO Lori Brewer said. "It's not always easy to convert customer feedback into actionable data, but by working with Experience.com, LBA Ware has found a way to not only stan- dardize the data, but also to allow lenders to customize which data points to track and when to track them. With more than 100 track- able KPIs available in LimeGear, lenders have the ability to gather a data-driven view across almost every part of their organization." The customer satisfaction KPI resides within LimeGear's visually intuitive performance management dashboard. Because LBA Ware's partnership with Experience.com tracks customer feedback surveys by loan number, lenders can tie customer experi- ence to performance scorecards for loan officers, processors, branch locations, and more. As with LimeGear's other KPIs, lend- ers can assign a relative weight to the customer experience metric as part of an overall performance score. Role-based scorecards provide an at-a-glance view of how employees rank among their peers for volume, units, and other configurable conditions. "Nearly every lender deploys some kind of post-close survey to track customer satisfaction, but many lack a way to integrate the results into business intel- ligence," Experience.com SVP of "Nearly every lender deploys some kind of post-close survey to track customer satisfaction, but many lack a way to integrate the results into business intelligence," —Craig Pollack, SVP of Partnerships, Experience.com