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M R EP O RT | 13 MCROWD technology infrastructure, and over- seeing the company's support team. Prior to joining Mortgage Coach, Baldwin led marketing and events for Optimal Blue for 13 years. Baldwin was tapped by Mortgage Coach as Director of Marketing last year, and in that time, she has proven her expertise in all mortgage marketing functions including brand strategy, digital marketing, web content and design, internal and external com- munications, and event planning. As VP of Marketing, Baldwin will oversee the development of Mortgage Coach's communication strategies and identify effective brand-building opportunities. STEVE BUTLER ReverseVision®, a national provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, announced that it added long-time mortgage professional Steve Butler to the company's sales team, who brings more than 35 years of experience to the company. ReverseVision has been adding resources in key functional areas as part of its strategic expansion plan. In this role, Butler will build upon ReverseVision's strong footprint in the reverse mortgage space. Specifically, he will educate lenders on the oppor- tunity with reverse mortgage prod- ucts and introduce the ReverseVision Exchange (RVX) loan origination sys- tem (LOS) to traditional lenders that are looking to add reverse products. In addition, he will update lenders on ReverseVision's API roadmap to enable reverse products to coexist with their existing LOS system, while also communicating with brokers and the wholesale lending community to begin originating reverse loans using RVX technology. "We are pleased to have someone with Steve's industry experience and talent join our growing team," said Bill Mitchell, CRO at ReverseVision. "We continue to see an increasing demand for our reverse lending technology and adding mortgage professionals like Steve who possess rich industry experience and a proven track record of success will help us better serve clients as ReverseVision continues expanding." Prior to joining ReverseVision, Butler spent just over a decade at mortgage compliance software provider QuestSoft where he spurred the company's sales and business de- velopment efforts for a leading mort- gage product. While there, he worked closely with independent mortgage bankers, banks, credit unions, and LOS vendors. Butler was consistently a top producer at QuestSoft, part of the management team, and helped with the transition after an acquisition by Ncontracts. Butler's lengthy career in mortgage spans working for mortgage technol- ogy companies, lending entities, and consulting firms. He is a seasoned sales professional that has experience in a multitude of mortgage lending facets. "I am excited to join the team at ReverseVision and begin working with lenders to assist in diversifying their product offerings using technol- ogy," Butler said. "There is a great opportunity in reverse mortgages; it's an ideal time to leverage technology like ReverseVision offers to empower lenders with tech tools for success in reverse lending." JOHN EMERICK Total Expert, a CRM and customer experience platform purpose-built for modern financial institutions, has welcomed John Emerick as CFO. Emerick is an operationally focused CFO who will draw from more than 30 years of financial leadership at public and private companies as he joins the Total Expert team. Prior to this role, he served as CFO for two rapidly growing SaaS companies: Code42, a 500-person cybersecurity firm, and CyberGrants, a grants management and employee engagement solution for more than half of the Fortune 500. "My passion is helping hyper-growth companies successfully scale alongside focused, collaborative leadership teams," Emerick said. "I am excited to bring my experience using data, insights, and action to Total Expert in order to help continue to drive growth through operational efficiencies, scale, and an even higher degree of focus on customer success. I'm thrilled to join the Total Expert team and build on the company's momentum of delivering high-value, digital solutions to modern financial institutions." At Total Expert, Emerick will lead the continued evolution of Total Expert's financial infrastructure as the company helps modern financial institutions attract, earn, and retain customers for life. With strategic analysis, operational execution, and team empowerment as specialties, Emerick is positioned to maintain and elevate Total Expert's growth trajec- tory in 2022 and beyond. "John's deep understanding of scalable, tech-enabled customer experiences, paired with a relentless focus of helping our own custom- ers succeed, make him the perfect addition to our executive team," said Joe Welu, Founder and CEO of Total Expert. "As Total Expert continues to add to our customer and employee base, John will ensure our financial outlook is rooted in strong, sustain- able growth." CHAD GAYDOS Total Expert an- nounced the hiring of Chad Gaydos as the company's President. Gaydos will focus on scaling and enabling business operations, while executing plans that support Total Expert's impressive growth trajectory. In his new role, Gaydos will lead strategy and execution for the day- to-day operations of the company, with all functional lines and their executive leaders reporting to him. "I am thrilled to join Total Expert as president and to bring even greater focus on delivering value for our cus- tomers, partners, and employees. The financial services industry is changing at light-speed due to growing con- sumer expectations and preferences accelerated by the pandemic, and external forces such as regulations and rates," Gaydos said. "Total Expert is an innovative, high-value partner for modern banks and lenders, filling the gaps in the customer lifecycle so that they can authentically connect and create customers for life. I look forward to digging in and building SOMETIMES, IT'S GOOD TO BE A FOLLOWER. Follow MReport on social media to put the latest mortgage banking news, stories, strategies, and insights at the touch of your fingertips. MReport @TheMReportNews The MReport SOMETIMES, IT'S GOOD TO BE A FOLLOWER. Follow MReport on social media to put the latest mortgage banking news, stories, strategies, and insights at the touch of your fingertips. MReport @TheMReportNews The MReport SOMETIMES, IT'S GOOD TO BE A FOLLOWER. Follow MReport on social media to put the latest mortgage banking news, stories, strategies, and insights at the touch of your fingertips. MReport @TheMReportNews The MReport

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