TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/409279
4 | Th e M Rep o RT UWM Announces Enhancements to Broker Tools New MarketiNg CeNter will eNhaNCe broker serviCes. I n Troy, Michigan, United Wholesale Mortgage (UWM) announced the opening of its new Marketing Center, a free benefit for its partners that al- lows brokers and correspondents to create customized, profession- ally developed marketing flyers. Enhancements to the Marketing Center tool include integration with UWM's broker portal, EASE; social media mar- keting; email marketing; high- resolution files; profile saves for personal branding; and more. "During a period when com- munication is key, UWM has created one of the most effective tools available with the UWM Marketing Center," said Eric McKinley, president of Home Place Mortgage, a mortgage firm headquartered in Alexander City, Alabama. "It enables us to provide professional market- ing material to promote the real estate agents, the products, and our loan officers. It's a huge hit with the real estate agents." At the same time, UWM also unveiled the latest enhance- ments to its broker mobile app, UMobile, which launched in February this year. As a preplanned phase-two rollout, the app has been com- pletely reskinned, offering an enhanced graphical user inter- face to allow for easier naviga- tion and a more engaging user experience. "We're constantly innovat- ing and striving to provide the Collaborating to Innovate By announcing new partnerships and acquisitions, tech companies are finding success through teamwork. best service, tools, and programs to our brokers and correspon- dents to make them the most successful originators in whole- sale lending," said Justin Glass, UWM's chief digital officer. "One of the six pillars of our corpo- rate constitution is 'Continuous Improvement is Essential to our Long-Term Success.' The enhancements to our Marketing Center and UMobile demonstrate our commitment to our part- ners and our company tagline, Lending Made Easy." DocMagic, Liquid Logics Announce Tech Partnership New CollaboratioN will give leNders New tools. D ocMagic, Inc., a loan document preparation services provider head- quartered in California, an- nounced a partnership to make its service offerings available to users of Liquid Logics' loan origination system (LOS). "We're very proud of this integration effort and what it will mean to users of the Liquid Logics LOS," said Steve Ribultan, director of business development for DocMagic. "We're integrating everything: document packages, compliance, e-sign, e-delivery, e-appraisal, BorrowerMobile, and perhaps most importantly, the delivery of electronic documents to borrowers. "It is a seamless integration that allows lenders to check compliance, generate document packages, and deliver them to borrowers electronically from within their 'system of re- cord,'" Ribultan added. Sam Kaddah, president and CEO of Liquid Logics, said DocMagic's e-delivery and e-sign tools were the primary factors in his company's decision to pursue a partnership. "There are other doc provid- ers, but no one else has the 'pro- active compliance checks' that DSI offers," Kaddah said. "We can launch compliance checks whenever material changes in the information hit the LOS on the web