TheMReport — News and strategies for the evolving mortgage marketplace.
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Th e M Rep o RT | 3 Co nte nts 12 Housing 2014: Jetting towards sustainability The year 2024 may still ring of sci-fi and futuristic cartoons, but it's not that far away. Americans may not live like those characters in 2024, but they are headed to- wards a place where they'll finally be able to live on their own. 16 retHinking declined & 'almost tHere' applicants Credit education is key when lending to leads who don't make the first cut. 21 adJusting to tHe new interest rate environment: tHe 5 steps to marketing success For mortgage marketers, the combina- tion of rising home prices and mortgage rates delivers a new set of challenges and opportunities. 24 tHe new urbanism: millennials return to tHe suburbs Despite the conventional wisdom, the pull of the big city on this new generation may not be as strong as once believed. departments 4 on tHe web Tech Tools Take Over 5 from tHe source 6 mdwell It's Beginning to Look a Lot Like Christmas 8 take 5 John Hillman, CEO of Nationwide 9 mcrowd See Who's Moving On and Moving Up in the Industry