TheMReport

March 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

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CONTRIBUTORS Talent, skills, and experience—all the ingredients for an excellent bob calandra Calandra hails from Wyndmoor, Pennsylvania and is the author of How To Keep Your Job in a Tough Competitive Market (Adams Business, 2009). He is also an award- winning journalist and freelance magazine writer. brian coester CEO of Coester Appraisal Group. A certified and field-experienced appraiser, Coester became CEO of Coester Appraisal Group in 2004. He has grown the company from a small local appraisal company to a high volume valu- ation services provider serving 50 states, Puerto Rico and the Virgin Islands, and as a recognized industry expert, Coester has authored numerous appraisal-related papers and magazine articles. Additionally, Coester is a respected speaker, presenter, and trainer within the appraisal segment, having studied under the tutelage of some of the industry's top professionals, including his father and the original company namesake, Timothy Coester. mark lieberman Five Star Institute Econo- mist. Currently the managing director of and senior editor for Economics Analytics Research. Lieber- man has also previously worked as an analyst for Fox Business and served as vice president/manager of analysis and research for Washington Mutual Bank. He is a supporter of the Brooklyn Public Library and a graduate of the Wharton School of Finance and Com- merce at the University of Pennsylvania. THE M REPORT | 3 contributor. See the names and faces behind the MReport headlines. dave savage CEO and founder of Mortgage Coach. Dave Savage is the creator of technologies that have increased pull-through for thousands of mortgage professionals, and the first to market with social media tools engineered specifically for the mortgage industry. Dave has built his career over the past two decades by identifying and leveraging technologies that increase the effectiveness of sales and marketing efforts for companies, organizations and individuals in the mortgage industry as well as in other segments. He is also the founder of SmartReply, the country's largest mobile marketing company for retail stores, and is a recognized mortgage industry sales and marketing expert, consultant and speaker who is frequently sought out to discuss his perspectives on current sales, technology and mobile marketing trends and best practices. adam weinstein As an editor, reporter, and consultant specializing in macroeconom- ics, security, and international developments, San Francisco-based Weinstein has worked for numer- ous publications including the Wall Street Journal, New York Times, and Mother Jones.

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