TheMReport

March 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

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CONTENTS origination ORIGINATION 41 Feature Social Media and the Mortgage Professional: The new year means new rules for industry professionals utilizing new media outlets to conduct business. 36 The Latest Housing Politics Hurts GOP Candidate: Gingrich rout indicates housing remains a key turning point for those on the campaign trail. 44 Local Edition Brentwood Bank Launches 'Relationship Banking' Unit: Seeking better opportunities with small to mid-sized businesses, the financial institution creates a new division. 55 Local Edition Carrington Settles with Parent Company: Finalizing a legal arrangement with AHMSI, Carrington agrees to an undisclosed deal to conclude legal disputes between the two companies. 66 Local Edition Home Affordability High in the Midwest: Leading the way for home affordability throughout the Midwestern states, Michigan tops the list of most affordable markets. servicing SERVICING 53 Feature The New Math, Appraisal Style: Lenders and servicers face special challenges when it comes to handling appraisal data; find out what industry pros can do to ensure a seamless mortgage process. 48 The Latest Industry Responds to President Obama's Homeowner 'Bill of Rights': Many in the mortgage marketplace express strong opinions on the White House's borrower benefit package targeting refinancing. analytics ANALYTICS 63 Feature Hidden Gems: Freddie Mac's Refi Reports. Interpreting the GSE's refinance reports can be challenging, but if evaluated properly, the statistics can be a strong ally for lenders and originators. 58 The Latest Index Predicts Home Pricing Slide for 2012: Recent data from the Fiserv Case-Shiller Index indicates a slide in home prices of nearly 4 percent is possible in the year ahead. secondary market SECONDARY MARKET 74 Feature Just Words?: The Obama administration launched the Residential Mortgage-Backed Securities Working Group to collar crooks responsible for misrepresenting junk mortgage loans before the crisis. 70 The Latest Candidates Rail Against Dodd- Frank During Debates: Aspiring GOP nominees for president go after mortgage regulations on Capitol Hill. 78 Local Edition President of the St. Louis Fed Says Housing Market Has 'Hit Bottom:' Drawing attention for his definitive statements during a recent speech, James Bullard predicts the market for 2012, criticizes FOMC's low interest rate extension. 6 | THE M REPORT

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