April, 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

Issue link:

Contents of this Issue


Page 11 of 82

ON THE WEB New Platforms and Partnerships Make Top Technology News Around the marketplace, online activity turns into national headlines for companies like LendingTree and Fiserv. WEB AT WORK LendingTree Launches Predictable Volume Program LENDERS PARTICIPATING IN THE WEBSITE'S NETWORK NOW HAVE A NEW TOOL TO PROMOTE CONSISTENT LEAD GENERATION. L enders participating in LendingTree's network have a new platform to help raise lead volume. The national online lend- ing exchange recently launched the Predictable Volume Program for qualified network members. LendingTree's new module uses innovative technology and 10 | THE M REPORT analytics to ensure that lenders gain consistent, predictable lead volumes. The program applies predictive modeling to the network exchange, providing for strategic and data-driven decisions for lead flow and processing. The company ran a pilot version of its platform prior to the official launch of the Predictable Volume Program, and LendingTree says that it has been able to meet 100 percent of lend- ers' expected capacity levels. The site noted in a statement to the press that it "expects to quickly enroll more lenders into the Predictable Volume Program." Doug Lebda, chairman and CEO of LendingTree, said of the program's launch, "We're generating more lead volume and can now predict and better manage overall volume levels. Everything . . . the marketing team has put into place is work- ing. We can now deliver predict- able and consistent mortgage lead volume without sacrificing quality, making LendingTree a stronger partner for our network." One of the pilot program participants, Lenders Direct, commented positively on the new platform; the com- pany's SVP, Mike Horn, stated, "LendingTree's pilot program has provided us with the requested lead volume on a consistent day-in, day-out basis. It's given us a better line-of-sight for plan- ning, budgeting, and expected lead conversion." Pro Teck's February Forecast Focuses on Updated Data Model ROLLING OUT DATA FROM FEBRUARY, PRO TECK TARGETS THE MARKETPLACE WITH PREDICTIVE MODELING TOOLS AND A NEW SURVEY SYSTEM. R eleasing its February Home Value Forecast, Pro Teck Valuation Services revealed research that indicates that many core-based statistical areas (CB- SAs) around the U.S. are showing positive momentum. While Pro Teck's report acknowledged market data that demonstrate weak or soft status for many CBSAs, the com- pany's recent statistics point toward

Articles in this issue

Archives of this issue

view archives of TheMReport - April, 2012