April, 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

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Page 6 of 82

CONTENTS 22 The Science of Lending Technologies, analytics, and strategies that are leading to success in today's (paper-free) lending environment. 26 It's Just Geography: The New Rules for Investing by Location. Real estate's oldest rule is to purchase property based on "location, location, location," but a changing marketplace has put new science behind an old adage. 29 Dollars and Sense: The Top Tech Solutions for Smaller Lenders. What tools, strategies, and platforms are effective now for small to midsized companies working to grow their originations business while protecting their bottom line? 32 Going Digital: The Rise of Online Lending. One sector of the mortgage business remains on the uptick in spite of the unpredictable marketplace; Why are web-based originations becoming increasingly popular for today's borrowers? DEPARTMENTS 8 THE MREPORT.COM The Top 10 9 FROM THE SOURCE New Media Takes a Front Seat for Financial Institutions 15 DRESS CODE Interthinx's Roger Fendelman Talks Today's Compliance Concerns 16 TAKE 5 FHA Leader Carol Galante on Housing Finance and Today's Mortgage Market 17 SOCIAL LIFE Meet and Tweet: Find Out Who's Following Us 19 WHAT'S NEXT Housing Marches Forward 20 MCROWD See Who's Moving On and Moving Up in the Mortgage Marketplace THE M REPORT | 5

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