TheMReport — News and strategies for the evolving mortgage marketplace.
Issue link: http://digital.themreport.com/i/757209
6 | TH E M R EP O RT MTECH and Los Angeles, launched a new division, Seroka Digital. Seroka Digital was launched with the goal of servicing the industry's need for true digital communications leadership. The new division expands upon Seroka's current core digital services and will complement the company's well-established certified brand development and strategic communications divisions. The new division will assist clients with utilizing demanded marketing materials as they increasingly target millennials and seek to engage them more. "The buyer path to choosing a company to work with is much more complex than it used to be. And, millennials have raised the bar in terms of expecting more from brands than ever before," said John Seroka, a Principal and Brand Strategist at Seroka. "Many companies may recognize this, but they are not properly leveraging digital and social channels beyond posting content and generating some likes—which does little to drive real brand awareness, interaction, and conversions. Seroka Digital has the strategic ability to integrate a robust, next-level digital presence that works alongside all other communi - cations activities on and off line." Through Seroka Digital, the company offers: • Social media strategy, daily implementation, and content creation • Contest and promotion devel - opment, creation, and imple- mentation • SEM and paid social media strategy • SEO • Website development • Mobile marketing • Reporting The company has named Dave Perry to lead Seroka Digital. Perry has more than 10 years of experience with strategic social media, including leading digital efforts for CITGO, Dell, Harley Davidson, HP, and Firestone. Additionally, he has built digital divisions for several global advertising agencies. "While we have been offering social media services for several years, we felt it was a natural evolution to develop a division that specifically specializes on the next gen of digital and social media marketing for the mortgage industry," said Amy Hansen, Director of Client Service and PR at Seroka. "We've retained Dave Perry to lead this division. He brings strong credentials to provide these services to our clients." ATTOM Data Solutions and UtilityScore Form Partnership ATTOM DATA SOLUTIONS WILL SERVE AS THE BULK DATA PROVIDER FOR UTILITYSCORE. C omprehensive property data provider ATTOM Data Solutions, based in Irvine, California, and national utility data provider UtilityScore announced a data licensing agreement to make ATTOM Data Solutions the exclusive bulk data provider of UtilityScore data. UtilityScore's nationwide data includes annual and monthly electric bills, natural gas bills, water/sewer bills, and neighborhood-level utility costs, all of which is now available in the ATTOM data warehouse. "We're pleased to add the innovative UtilityScore data element to the expanding ATTOM Data Warehouse," said Rob Barber, CEO at ATTOM Data Solutions. "Fused with our existing property data elements, utility costs will be immediately applicable for many bulk data customers, including lenders, online real estate portals, home builders, big box retailers, solar companies, cable companies, home appliance manufacturers, home security companies, and govern - ment agencies." UtilityScore is a standard metric used to compare utility costs of homes, and is the first company to build complex proprietary models for every home in the United States. More than 7,000 local utility rates and other property characteristics such as size, age, and regional climate data are used to calculate costs and savings estimates. Each home is assigned a score between 1 and 100 to determine how its utility costs compare with other homes in the same area, with one being the highest and 100 being the lowest. "We have built the most comprehensive and accurate dataset of utility costs for homes throughout the U.S., and it's going to change the way people buy, rent, and renovate homes," said Brian Gitt, Founder and CEO of UtilityScore. Altisource Originations Services Rebrands as Trelix UNDER THE NEW BRAND, TRELIX WILL OFFER NEW CUSTOMIZED MORTGAGE FULFILLMENT SOLUTIONS THAT WILL HELP LENDERS REDUCE COSTS AND RISKS. R eal estate, mortgage, and technology services provider Altisource Portfolio Solutions S.A., announced that Altisource Originations Services (AOS) rebranded as Trelix. With the mortgage industry facing higher production costs and manufacturing risk due to increased regulatory scrutiny and staffing shortages, the rebranding of AOS as Trelix represents a new opportunity to help lenders reduce costs and mitigate risk through customized mortgage fulfillment solutions and an innovative proprietary technology platform, which is scheduled for launch in the first quarter of 2017. The platform will improve mortgage lenders' competitiveness by better managing regulatory obligations and helping them efficiently scale their businesses. The Trelix suite of mortgage fulfillment services is a key component of Altisource's origination solutions platform, according to the company. The Trelix suite of offerings will include: • Processing: Timely and accurate file preparation from application to closing. • Underwriting: Financial profile evaluation against lending guidelines and loan criteria to better inform loan request decisions. • Loan Due Diligence: Full corre - spondent performance analysis and ratings agency due dili- gence to help ensure industry "The buyer path to choosing a company to work with is much more complex than it used to be." —John Seroka, Principal and Brand Strategist, Seroka