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Special Advertorial Section Property Valuation Guide Real Info, Inc. Corporate Profile Real Info delivers powerful results with its comprehensive suite of data, analytics, and valuation products. Launched in New York in 1995, the company has expanded to serve mortgage lenders and real estate professionals from coast to coast by providing significant time and cost saving solutions. A national parcel database containing assessment, ownership, and sales data on more than 110 million properties serves as the foundation for the company's real estate reporting, home price indices, neighborhood and sales analytics, and proprietary automated valuation models (AVMs). Committed to providing its clients with exceptional service and fully customizable solutions, Real Info offers the speed, affordability, and flexibility to meet individual business challenges with confidence. key personnel James Kirchmeyer President and CEO Jacob Garcia VP, Sales Erin Walsh VP, Operations contact information 701 Seneca St., Suite 641 Buffalo, New York 14210 Phone: 877.630.7028 Email: sales@real-info.com Web: Real-Info.com Company History Real Info was founded in 1995 by James Kirchmeyer in Buffalo, New York. Kirchmeyer's experience spans nearly 30 years in the real estate valuation industry, beginning in 1983 as a state certified appraiser, earning a senior residential appraiser (SRA) designation from the Appraisal Institute. After founding his own real estate appraisal company, Kirchmeyer recognized the growing need for computerized real estate data that was accurate and easily accessible. Just more than one year later, Real Info was established to help revolutionize the appraisal process. As a veteran and leading authority on real estate valuations, tools, and technologies, Kirchmeyer authored two books providing proven guidance to the industry—AVMs 101: A Guide to Automated Valuation Models and AVMs 201: A Practical Guide to the Implementation of Automated Valuation Models. Competitive Advantage Real Info prides itself on offering customizable solutions that are tailored around the company's clients' specific needs and requirements, not Real Info's needs. Building solutions that enable their businesses to achieve greater success is what allows the company's business to continue to grow. This philosophy, coupled with Real Info's smaller size, affords it considerable flexibility and more rapid response times than that of the company's larger competitors, from the contractual stage all the way through to full production. Products and Solutions Having developed its first AVM nearly 20 years ago, the company has a clear understanding of how the industry has evolved over the past two decades. Real Info employs rigorous quality assurance and due diligence testing of its national property database to provide the highest level of quality and accuracy. The parcel database is used as the foundation to fuel the company's proprietary AVMs: i-Val and realAssessment. A customizable cascade platform ensures your organization will receive accurate valuation conclusions and superior geographic coverage. Additional AVM offerings include: • • • • • • • i-Val realAssessment RELAR ValueSure HPA HVE RVM • • • • • • • VeroVALUE CASA PASS SiteX CMV PowerBASE ValuePoint Additional Products Numerous vendor relationships and integrations allow Real Info to seamlessly provide multiple products from multiple vendors, via the company's own platform. Utilizing a single source for order entry and fulfillment saves clients considerable time and resources by negating the need for multiple contracts, technical integrations, platforms, and user training. Additional product offerings include: • AVM batch processing/portfolio processing • Enhanced reports with mapping and MLS data • AVM cascade platform • Property condition reports • BPOs • Damage inspections • Flood certificates • Property flip indicators • Retroactive valuations Key Features Data acquisition and analysis are essential components to fulfilling multiple business needs and providing streamlined and cost saving solutions. Real Info collects data from multiple sources to create a robust database of property and sales information that encompasses more than 110 million parcels nationwide, including historical sales data. More than 200 data elements, including characteristics, lot information, ownership, sales, mailing address, APN/parcel number, and much more, are available in multiple formats and delivery options. Achieve increased efficiency and growth with Real Info's customized marketing and data products and stay ahead of the competition. • • • • • • Property characteristics Ownership information Sales history Comparable sales reports Bulk marketing data Match and append services The M Report | 33