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12 | Th e M Rep o RT from the source Kicking into High Gear These social platforms are helping industry professionals embark on 2014 with gusto. READ THIS ∂ The Mortgage Purchase Playbook This e-book is a no-nonsense, straightforward volume aimed at giving sales associates the tips and tools for successful selling strategy. The book is written in a style similar to a football coach's playbook. Various industry insiders have contributed their insights in the form of "plays," which range from motivating borrowers to commit to the lending process to recruiting referral partners to boost leads, among other topics critical to an individual company's success. To download the free book, visit Velocify's website. pages.velocify.com/ MortgagePurchasePlaybook.htm "LIKE" THIS Equifax Creating a healthy credit environment is important for the entire economy, from consumers to the industry pros who serve them. Equifax has an active Facebook page that highlights useful information for both consumers and business mavens alike. The page offers tips and strategies for consumers to fix their credit profiles—information that industry professionals find is useful for helping keep their clients abreast of current topics and on the right track. Users are able to engage in conversation with Equifax analysts to ask questions and review products and tools. facebook.com/Equifax SHARE THIS Fannie Mae Housing Industry Forum This forum is an online source for housing industry profession- als to discuss key housing topics, share ideas, and generate solutions. It's an important space for users to exchange the information that will continue to allow for bold and creative solu- tions in the recovery. The forum is open to all professionals, and the conversation continues on Fannie Mae's various social me- dia channels. fanniemae.com TWEET THIS @StreetLinks This appraisal and valuation company utilizes the social media tool to continue dialogue within the industry. As valuation continues to gain prominent footing in the story of the recovery, StreetLinks positions itself on the forefront of the conversation through its Twitter feed. The feed reaches to multiple audiences within the industry and has a keen focus on the still current buzzword: compliance. Visit the feed often, as the StreetLinks team updates it frequently to keep those in the know, up-to-date. twitter.com/StreetLinks ∑ WATCH THIS Freddie Mac YouTube Channel The GSE continues its commitment to educate and inform consum- ers about its programs that guide consumers onto the path of homeownership. Freddie Mac features videos that highlight emerging topics and trends such as diverging homebuyer afford- ability, the multifamily market, and a highly informative series on the foreclosure boom and bust. Guests such as Sam Zell discuss many facets of the industry, including getting ahead of the emerging pur- chase market. Visit this YouTube chan- nel often, as Freddie Mac experts offer their analysis on the market and the recovery frequently. youtube.com/ freddiemac