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mnotes Engaging the Borrower The Necessary Puzzle Piece to Invigorating the Housing Market W ith the summer housing markets heating up, we've dedicated our July issue to reaching potential homeowners—whether they had trouble getting financing after the recession, are coming back from a foreclosure, or are the much-talked about millennial generation. In MReport's exclusive interview with Edward Golding, the new Principal Deputy Assistant Secretary for the Office of Housing, candidly answers questions about the future of U.S. housing and the role he hopes to play. The FHA and HUD are crucial in facilitating homeownership for low-income groups— through low-cost mortgage insurance, cracking down on predatory lending practices, and providing liquidity to the marketplace. Also touching on the topic of making homeownership possible for low-income and otherwise disenfranchised borrow- ers is Tonya Todd, SVP of Affordable Housing Programs at Mountain West Financial, Inc. In her article, "Revitalizing the American Dream," Todd outlines down payment assistance and specialty programs currently avail- able to potential buyers. Todd believes lenders are "in an ideal position to find a homeownership program that fits a potential homebuyer's needs." One potential borrower group that lenders are eager to bring to the clos- ing table are millennials. In his ar- ticle "Millennials on the Move," Jim Jumpe, VP of Marketing and Product Development at Arch MI, delves in the psyche of this sought-after demographic and explains what may be keeping them from becoming homeowners and what the industry can do to change their mindset in favor of buying. Lastly, Chad Jampedro, president of GSF Mortgage Corp., asks the ques- tion of what can sway homeowners to the market in his article "The Tipping Point." Despite today's rising employ- ment, low interest rates, and an overall improving economy, Jampedro notes that there is still something keeping buyers from the marketplace. One sign of hope is the rising number of renters, which could signal that millennials and young families are finally leaving the family home and are on the path toward even- tual homeownership. Effective marketing to reach today's borrowers is crucial for a sustainable recovery. Consumers today access information on a broad array of platforms. The optimal methods to reach these consumers constantly changes with the market and technology, but our July contributors have outlined a variety of ways to reach tomorrow's homebuyer. All the best, Rachel Williams Editor 2 | Th e M Rep o RT editor Rachel Williams online editor Xhevrije West Copy editors Alison Rich Aly Yale Contributors Chad Jampedro Jim Jumpe Tonya Todd Creative direCtor Jason Stone art direCtor Denis Kashoid Jonathon Won design direCtor Sean Walker photographer DuponT phoTogRApheRS advertising Suzanne Andresen (207.443.3314) Robyn Clayton (214.525.6716) Kevin McCrea (214.525.6756) Jason Myers (214.525.6760) Lindsay Wolf (214.525.6713) Corporate offiCers Chairman & Chief Creative offiCer Mark hulme president & Chief exeCutive offiCer ed Delgado Chief finanCial offiCer John harrison direCtor of hr/aCCounting ernest gillespie art direCtion Denis Kashoid Jason Stone Sean Walker Jonathon Won no part of this publication may be reproduced without written permission from the publisher. ©2015 Reo publishing LLC All Rights Reserved This publication is intended to provide accurate, authoritative, and detailed information in regard to the subject matter covered. All written materials are disseminated with the understanding that the publisher is not engaged in rendering legal advice or other professional services. under no circumstance should the information contained herein be relied upon as legal advice as it is designed to be a source of information only. MReport strongly encourages the use of qualified attorneys or other qualified experts with regard to the subject matter covered. MReport does not guarantee the accuracy of the information and is not liable for any damages, losses, or other detriment that may result from the use of these materials. © 2011 First American Financial Corporation and/or its affiliates. All rights reserved. YOUR business is OUR business! First American Mortgage Services is laser focused on mitigating YOUR cost, risk and exposure by aligning our advanced solutions with YOUR strategic objectives and compliance needs. We are the New First American, over 120 years young, strong and financially secure. 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FIRST AMERICAN and FIRST AMERICAN TITLE are trademarks owned by First American Financial Corporation. 2 | Th e M Rep o RT Publisher Jon Ball contributing editor Abby Gregory online editor theMrePort.coM Ryan Schuette coPy editors Alison Rich emily White Youree heather hill contributors phil Britt Bob Calandra eric Fox Jack Konyk Mark Lieberman creative director Jason Stone art director Jonathan Won associate art directors Bruce Sons Chanyanont Loha-Unchit design director Sean Walker advertising Dina Duncan (214.525.6740) Jason Myers (214.525.6760) Andi Zimmerman (214.525.6724) technology Toby Tull Brandon Shangraw social Media Leon McKenzie Ani Vera circulation/corresPondence Celina Avila corPorate officers chairMan & chief creative officer chief executive officer Mark hulme edward R. Delgado business develoPMent Andi Zimmerman chief financial officer John harrison director of huMan resources ernest Gillespie director of oPerations Toby Tull account executives senior account executive Donna Lott (214.525.6792) sPonsorshiPs Jason Myers (214.525.6760) account executives Renee Charles (214.525.6742) Thomas Griffin (214.525.6754) Kristin Larson (214.525.6713) Ryan McLemore (214.525.6706) Marketing Travis Bogdon Matt hulme Production Kyle Curtis Miguel Martinez Christian McCrossan concierge Celina Avila art direction Jason Stone Sean Walker Jonathan Won No part of this publication may be reproduced without written permission from the publisher. ©2011 Reo publishing LLC All Rights Reserved This publication is intended to provide accurate, authoritative, and detailed information in regard to the subject matter covered. All written materials are disseminated with the understanding that the publisher is not engaged in rendering legal advice or other professional services. Under no circumstance should the information contained herein be relied upon as legal advice as it is designed to be a source of information only. MReport strongly encourages the use of qualified attorneys or other qualified experts with regard to the subject matter covered. MReport does not guarantee the accuracy of the information and is not liable for any damages, losses, or other detriment that may result from the use of these materials. FORDEFAULTSERVICINGPROFESSIONALS THEFIVESTARINSTITUTE Follow us.