TheMReport

September 2012

TheMReport — News and strategies for the evolving mortgage marketplace.

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FROM THE SOURCE Interaction, Influence, and Innovation The latest digital resources and interactive media tools for fast-tracking lending professionals. FOLLOW THIS @ALFN_Network. Sharing great industry information and top headlines throughout the mortgage marketplace, ALFN's Twitter feed is one to watch. Though the company's social media page is frequently packed with conference news from within the organization, the links ALFN highlights on Twitter make it worth the follow, and you can count on the company's positive feedback when engaging in ALFN's online conversation. Twitter.com/alfn_network "LIKE" THIS Equator on Facebook. The industry services provider has racked up more than 1,700 fans since joining the Facebook fray two years ago, and Equator uses the interactive media tool to rev up communication about today's market issues. In addition to posing important industry questions, Equator also taps into its Facebook following to convey information to and about the company's clients, promoting strong online loyalty. Facebook.com/equatorsolutions READ THIS The Real Deal. Both the print and online editions of The Real Deal capture the dynamics and unique pace of the New York real estate scene, but the web-based version lets followers fully immerse themselves in Manhattan's high-drama housing industry through interactive content that's up to the minute. And in spite of the publication's emphasis on expert analysis and commentary, it's The Real Deal's market gossip and Wall Street headlines that continue to hold the attention of the magazine's rapt readers. TheRealDeal.com WATCH THIS ∂ PlatinumHD Propvid. Recently launching the company's U.S. unit, Australia- based PlatinumHD is well known for its beautifully rendered real estate-focused films and videos. Targeting companies throughout the housing vertical, PlatinumHD's team of cinematographers, editors, producers, and digital professionals strives to create best-in-class online marketing tools for the marketplace, and the company notes, "We know film-making. We know real estate. We know technology." PlatinumHD.tv LINK THIS Metropolitan Capital Advisors on LinkedIn. Located in Dallas, Metropolitan capitalizes on the company's online momentum to generate conversation on the current state of U.S. housing finance. Covering topics from commercial mortgage-backed securities to credit standards, Metropolitan utilizes LinkedIn to promote insightful articles from the company's own blog, in addition to highlighting features from leading industry publications. LinkedIn.com; Metropolitan Capital Advisors THE M REPORT | 9

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