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from the source Tech Throwdown Social media influence is integral to a company's success. Here, the latest online finds that will keep you educated and ahead of the curve. LINK THIS READ THIS "LIKE" THIS GeekEstate.com This blog is a prime spot for real estate professionals and all other auxiliary industry workers who want to enhance their businesses through the use of technology. It was founded by Zillow.com and features various authors who are self-proclaimed "geeks" about real estate technology. The blog features tips that will help industry pros improve their social media presence, points of interest to engage potential customers, and the latest movement in the industry. Professionals engage on the site in the comments section, and some leave pearls of wisdom so grand that the blog features users' comment from time to time. http://geekestateblog.com. Zeus Mortgage is a Houston-based broker service that has a popular Facebook page, with local and regional clients regularly chiming in on the posted content. The company uses its page to engage Facebook users through giveaways and contests. It also keeps its fans and clients abreast of industry happenings with market updates and analysis on the news of the day coming from the industry. Zeus Mortgage has received a good amount of press in the last year or two and wants all of its users to know why the company is quickly becoming one of the leading broker firms in Texas. facebook.com/askzeus. Harvard Business Review has a popular LinkedIn page. The HBR page features a good amount of the pub's popular articles and commentary, which inspire robust debate in the comments section under each post. Users enjoy the free tools that HBR links on its page, such as complimentary chapters to popular and relevant books. Regular updates keep the page fresh and lively and make it a go-to destination for anyone looking to keep the tools in their professional toolbox razor sharp. linkedin.com/company/harvard-business-review. TWEET THIS @Intuit is a respected brand that has embraced social media. The company has made a concerted effort to use Twitter as a means to engage directly with its customers. The company has senior level staff that engages with its customer base, making the social media platform something that is engrained into company culture. Intuit also has made a science of answering small-business questions in 140 characters or fewer. twitter.com/Intuit. WATCH THIS "CreditSmart" Freddie Mac has created an online tutorial series for consumers to help them help themselves. The free service is dedicated to educating consumers on smart borrowing tactics and gives a refresher on basic money management skills, which is useful for those trying to get ahead in a troubled economy. The seventh module, "Thinking Like a Lender," offers tips on accessing homeownership from the vantage of a lender. Recently, Freddie Mac added a new module, "Protecting Your Home Investment," for those who have successfully completed the homeownership process and now want to stay in their homes. http://www.freddiemac.com/creditsmart/consumer_training.html. The M Report | 9