TheMReport — News and strategies for the evolving mortgage marketplace.
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M R EP O RT | 7 MTECH Recruiting Top Talent BIG PURPLE DOT ALIGNS WITH CORELOGIC B ig Purple Dot, provider of an ecosystem of mortgage marketing technologies has tapped CoreLogic, a provid- er of global property informa- tion, analytics, and data-enabled solutions provider, to launch a mortgage recruiting platform that provides detailed produc- tion data on loan originators (LOs) and a customer relation- ship management (CRM) service to help lenders in their recruit- ing efforts. Using the most current and ac- curate data, and analytics per loan officer available in the industry, supplied by CoreLogic, and the framework of Big Purple Dot's lead management and CRM sys- tem, the new recruiting platform enables the mortgage industry to analyze a loan officer's, lender's and broker's loan production volume, loan type, number of loans generated, and smartly reach out to them with technology tools such as video messaging, SMS, and automated marketing, at scale, to engage top talent through all stages of the hiring process. The new platform also includes built- in contact information, including the originator's email address, cell phone number, and physical address. "Our new product performs a deep dive into each loan origina- tor's production metrics, providing unrivaled mortgage insight and technology to help loan origina- tors not only hire, but to also ef- fectively forecast and operate their business," Big Purple Dot CEO Roxana Davidoff said. According to Big Purple Dot, an independent mortgage banker has already used the platform to recruit originators and has since generated an additional $450 million in volume from those originators. The mortgage banker used a single text message CRM campaign. "When it comes to mortgage CRM technology, Big Purple Dot is at the forefront," said Brian Battaglia, Executive, Property Intelligence at CoreLogic. "Given Big Purple Dot's unique position as a mortgage CRM leader, this strategic alignment is an excellent opportunity to help loan origina- tors make better choices when hiring LOs." Big Purple Dot President and CTO Aldo Sarmiento said, "In today's challenging market, lenders need to know more loan produc- tion details when hiring prospects to ensure they will excel. This new recruiting platform gives lenders everything they need to know." Real-Time Regulatory Compliance CALYX PARTNERS WITH ASURITY TECHNOLOGIES C alyx, a provider of mort- gage software solutions for banks, credit unions, mortgage bankers, brokers, wholesale, and correspondent lenders, has announced that Asurity Technologies, LLC, a provider of mortgage compliance technology, is now integrated with Calyx Point. With this new partnership, lenders using the Calyx Point loan origination platform seamlessly will be able to access Asurity's full suite of compliant closing documents via Asurity's Propel document generation software and to re- duce any potential closing errors through the use of RegCheck— Asurity's real-time compliance monitoring software. "Today, more than ever, lenders require more efficient loan pro- cessing, with real-time compliance monitoring and integrations pro- viding a smooth loan officer user experience," said Andy Sandler, Founder and CEO of Asurity. "We're pleased to leverage the best technology and to partner with Calyx to support mortgage industry digitization." Via the Point Direct Connect feature, Point users will now have the ability to order documents and/or run real-time compliance checks without leaving the LOS. Asurity's Propel document solu- tion is a low-code, highly con- figurable platform that generates initial disclosure and closing pack- ages in seconds, while ensuring compliance with all federal, state, and local regs. RegCheck offers completely new technology and a user-friendly interface to automate comprehensive compliance tests, allowing lenders to accelerate loan closings by flagging potential compliance issues and enabling rapid intervention and remedia- tion, thereby avoiding errors and related costs to cure. "We're very excited to an- nounce our partnership with Asurity. Asurity is a leader in delivering compliant technology solutions to simplify and stream- line the loan process generating real benefits to all Point users," said Juan Villegas, Director of National Sales at Calyx Software. "Our partnership will further advance our initiatives to help our clients stay efficient and compli- ant, especially in what is a rapidly changing regulatory environment."