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— Special Advertorial Section — Property valuation guide Feature Platinum Data Solutions platinum data solutions "National Collateral Evaluation Technology Services" Corporate Headquarters key personnel Phil Huff CEO Arturo Garcia COO & Co-Founder Rocky Donathan President & Co-Founder Brooke Aguilar SVP of Sales & Marketing Lisa Binkley SVP of Business Development Staffing: »Employees: 20 full-time staff »Network: Approximately 25,000 valuation professionals contact information Arturo Garcia/ COO & Co-Founder Office: 877.711.1200 Cell: 949.636.9058 Email: agarcia@platdata.com 12 Journey, Suite 200 Aliso Viejo, California 92656 Phone: 877.711.1200 Web: www.platdata.com Corporate profile: Platinum Data pioneered the industry's first and only appraisal quality verification technology. The company's suite of quality-enhancing technologies helps companies better value collateral, while identifying and managing collateral risk with the highest levels of consistency and transparency available in the industry. Platinum's hallmark is impeccable customer service. From its service staff to its CEO, Platinum is staffed by people who are passionate about helping others. In the past three years, Platinum has grown revenues by 350 percent and has established relationships with some of the industry's largest lenders, credit unions, banks, thrifts, appraisal management companies (AMCs), and data aggregators. BUISNESS SCOPE: Hundreds of companies use Plati- num's online platform and analytical tools throughout the entire mortgage lifecycle—from origination, prequalification, and underwriting, to post-closing and retroactive due diligence—to evaluate and verify data quality, prevent buybacks, and ultimately protect billions of dollars in assets across the U.S. COMPANY HISTORY: Platinum was founded in 2000 by Robert "Rocky" Donathan and Arturo Garcia in Mission Viejo, California. The company was born out of a need for an independent source of automated valuation models (AVMs) and over the years has expanded into a full suite of collateral evaluation automation tools. Collateral Expert, the company's first technology, was launched in 2004 and was followed by OptiVal in 2006. In 2010, Platinum launched RealView, its flagship technology, which was followed by Collateral Expert Retro and RealCondition reports in 2011. COMPETITIVE ADVANTAGE: When it comes to verifying appraisal data with reliability, speed, and consistency, there is no solution that compares to RealView. None. RealView is in a class of its own. Platinum customers surveyed in 2012 report that the company's valuation technologies excel in reliability, nimbleness, and customizability. The company's numerous raving fans describe Platinum as a company that "loves to say yes," responds to emails and phone calls almost immediately, will customize technologies as requested, and solves issues in one call. RealView, Platinum's flagship appraisal quality verification technology, can be customized to account for virtually any business rule a company could want—in about one day, as opposed to the industry's standard weeks- or monthslong waiting times. RealView doesn't just dramatically reduce the time it takes to validate appraisal data. It also protects companies against appraisal-related quality and compliance issues, such as fines and buybacks. KEYS TO SUCCESS: In addition to the company's com- prehensive service model, customers choose Platinum for its wide range of valuation solutions, as well as the ability to bundle those products, which include: RealView, the industry's first and only appraisal data verification technology. RealView saves time by automatically cross checking every field on an appraisal report against a database of public and private sources, with 100 percent consistency and transparency. Collateral Expert & Collateral Expert Retro, which are like Carfax reports for homes. These reports are generated in about 20 seconds and put a property in context with its history, as well as past and current activity of the immediate neighborhood. Appraisal Ordering System (AOS), a system that keeps lenders compliant while ordering appraisals and managing their own appraisal panels. AOS includes a communication portal for exchanging data and documents with appraisers, and has a repository for storing data. OptiVal, an independent AVM performance testing tool and a suite of non-proprietary AVMs. Platinum's clients are assured of 100 percent objectivity when selecting AVMs, and can use OpitVal to create cascades that ensure the highest levels of compliance and suitability for a property or portfolios. RealCondition, a two- to five-page property condition report, based on a physical visit. It's customizable and includes photos and a survey. RealCondition reports help lenders comply with Dodd-Frank requirements regarding the use of AVMs for loans under $250,000. ACCOLADES & AWARDS: Platinum's RealView technol- ogy was a finalist for Mortgage Technology magazine's 2012 Transforming Valuations. Platinum's CTO, Nima Oreizy, was recently selected for National Mortgage Professional Magazine's 40 Under 40 Award, which recognizes the 40 most influential mortgage professionals under 40 years of age. 2013 STRATEGY: Platinum has grown revenues by 350 percent over the past three years, and the company plans to continue that growth in 2013. For 2013, the company is focused on expanding its presence and market share among mid-size lenders and AMCs. To that end, Platinum has recently expanded its management team with several experienced industry veterans who have proven track records of growing market share within the mortgage industry. The company will continue developing new enhancements to the RealView and AOS platforms based on feedback received from customers and anticipated market needs. The M Report | 39