TheMReport

March, 2013

TheMReport — News and strategies for the evolving mortgage marketplace.

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— Special Advertorial Section — Property valuation guide Feature Pcv Murcor Real Estate Services Pcv Murcor Real Estate Services "Unrivaled Accuracy, Uncompromising Quality" CORPORATE PROFILE: PCV Murcor delivers accurate, Corporate Headquarters key personnel Keith Murray President & CEO Tim Scherf COO Cindy Nasser VP of Operations Frank Obregon Director of Commercial Valuations Staffing: »Employees: Approx. 200 staff »Network: Fee panel comprised of more than 16,000 licensed real estate brokers and agents, located throughout the U.S., Puerto Rico, the Virgin Islands, and Guam; appraisal network comprised of approx. 20,000 appraisers contact information 740 Corporate Center Drive Pomona, California 91768 Phone: 888.623.4001 Fax: 909.622.9332 Web: www.pcvmurcor.com compliant valuations and consulting services nationwide. While the core business model is centered on providing values and price opinions for residential and commercial properties, the company provides values for everything from the routine single-family residence to more exotic assets including golf courses, yachts, and amusement parks. PCV focuses on a wide range of valuation services, and the company's primary work is divided between origination/refinance and default/ REO. This provides an order balance that keeps the firm growing, regardless of market challenges. COMPANY HISTORY: PCV was established in 1981 by a licensed appraiser, and the company is a privately held corporation, led by its founder, who serves as president and CEO and is an MAI designated appraiser. Initially, the firm focused on providing local appraisal services throughout Southern California, using in-house staff appraisers. Within a few years, at the behest of satisfied clients who wanted the same levels of quality and customer service outside of the region, PCV expanded its scope of services and began providing management services throughout the western U.S. By 1988, the firm had become a nationwide provider of valuations – first supplying appraisals, and later expanding to offer a full range of valuation products and consulting services. We currently provide coverage in all 50 states and the District of Columbia. COMPETITIVE ADVANTAGE: PCV's keen attention to quality control (QC) combines cutting-edge technology with a staff of licensed and certified appraisers to ensure that reports are credible before they are shipped. While the company maintains an unwavering commitment to quality, it doesn't slow the firm's turn times. In fact, PCV's one-and-done process helps ensure the company is consistently at the top of all clients' scorecards. The PCV process enables us to deliver: The Best Vendor: Local, experienced, knowledgeable. PCV's selection process helps ensure the company consistently assigns the best appraiser or agent for the job. Assignments are always based on geographic competency to help ensure those selected are optimally located, extremely experienced, and exceptionally knowledgeable. Superior Technology: More than 700 automated business rules run on every appraisal. The company's QC process employs both automated and manual analysis of every appraisal PCV delivers; using the firm's proprietary data and appraiser-developed business rules, PCV streamlines the QC process through automation, as well as the provision of final, manual QC by licensed, in-house, on-staff appraisers. Broker price opinions (BPOs) must pass more than 1,000 automated business-rule validations before they can be submitted. These business rules can be customized for each client, and are comprised of a combination of USPAP, government-sponsored enterprise (GSE), client, and PCV requirements. Superior Quality: On-staff, licensed appraiser QC of every appraisal, resulting in a correction rate (non-value related) of less than 3 percent. Exception-based appraiser QC of BPOs helps ensure the highest quality report. An unmatched QC process is PCV's cornerstone, keeping the firm at the top of clients' scorecards every day, with the lowest correction rates and fastest turn times. Superior Customer Service: Less than 10-second access to dedicated client support. PCV is committed to service. Using dedicated client support teams with clientspecific 800 numbers, the company provides immediate access to client specialists to answer questions, resolve issues, and provide the level of support a client should expect from a valuation provider. KEYS TO SUCCESS: PCV brings decades of experience to every client request, and this helps ensure the highest level of quality and reliability in all products and services. The company's full suite of valuation products and consulting services includes: residential and multifamily appraisals, residential BPOs, commercial appraisals for all property types, commercial broker opinions of value (BOVs), market value reconciliations, rental BPOs, inspections, and consulting services. PCV has woven a strong fabric of performance-based professional services that reaches deep within the real estate community nationwide. The company's appraisal process reflects its commitment to providing an exceptional client experience by ensuring that PCV's reports are consistent, credible, and reliable. PCV's roster of clients is a testament to the firm's reputation for uncompromising quality. Three of the nation's top five lenders, two of the nation's top five servicers, and government agencies rely on PCV's cutting-edge products and incomparable appraisers. 2013 STRATEGY: PCV's long-term goal is to become one of the largest valuation providers in the country without losing the culture of customer service and quality that has driven the company's success. PCV's growth resulted from its commitment to fulfilling and delivering on all promises made to the company's clients. It's a seemingly basic strategy, but PCV's focus on operational processes and technology has distinguished the firm as an industry innovator. In 2012, PCV launched new products including the commercial BOV and the rental BPO. In 2013, the company looks to continue developing products that help clients meet and exceed their business goals. By refining and improving the company's services to meet customer needs and investing heavily in technology and in management expertise to support PCV's rapid growth, the company continues to elevate its performance without compromising quality or speed. The M Report | 45

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